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CHARMANT USA and ELLE Support the American Heart Association’s “Life Is Why” Campaign

CHARMANT USA will donate a portion of the sales for every ELLE frame/sun retailer purchased within the promotion package.




(PRESS RELEASE) MORRIS PLAINS, NJ — Women’s health takes center stage in February and ELLE is a supporter of the American Heart Association’s “Life is Why” campaign. For the month of February, CHARMANT USA will donate a portion of ELLE eyewear sales to AHA, which has grown into the nation’s largest voluntary organization dedicated to fighting heart disease and stroke.

CHARMANT USA will donate a portion of the sales for every ELLE frame/sun retailer purchased within the promotion package from February 1st- February 28th, 2022. For every qualified order, participating accounts will receive a free Willful Fitness Tracker IP68 (while supplies last). Boost your mind, body, and health by being active with a fashion-forward fitness & wellness wristband that tracks the essentials. Contact your CHARMANT sales consultant for details

“We are proud to contribute to such a worthy cause and appreciate the opportunity to join the “Life Is Why” campaign with ELLE,” states CHARMANT USA Vice President of Sales, Bill Hurst. “We are focused to bring more awareness and extend the heart health research, to help more and more women survive heart disease and the risk of stroke.”

Founded in 1924, for almost 100 years, the American Heart Association (AHA) has been fighting heart disease and stroke, striving to save and improve lives through education and further research. Their mission is to be a relentless force for a world of living longer, healthier lives. Heart disease is the number one killer of women, taking more lives than all forms of cancer combined. Since 1949, the American Heart Association has invested more than $4.8 billion toward scientific research, more than any other organization outside of the federal government.

Taking charge of your health.

  • Be Aware: know your family history and discuss with your doctor.
  • Live Well: Track your physical activity, diet, and blood pressure.

CHARMANT will be sharing this initiative via across their social media channels, highlighting the initiative on the company’s website, and featuring it their monthly flyer.


Contact your CHARMANT sales consultant for further details on the campaign.



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