AUGUST

1 It’s no coincidence CHILDREN’S EYE HEALTH AND SAFETY MONTH is held as parents are preparing for back-to-school — it’s a useful and timely reminder to take a holistic approach to vision correction and eye health. Parents increasingly understand that means a second pair, be they sport performance, Rx suns or some other task specific eyewear. Contact your lab to see what sort of discount you can share with patients.

5 Tom Cruise dances in his underwear, a movie star is born, and an eyewear brand gets a new lease on life. We’re sure you know the story. On the 40TH ANNIVERSARY OF RISKY BUSINESS, spice up your social media channels. Wayfarers are as cool as ever. And maybe you’ll see a jump in sales.

SEPTEMBER

4 It’s Monday. It’s September. It’s … LABOR DAY! The huge “Sale” signs will come down and in stores across the country new stock will soon start moving onto shelves. Enjoy the long weekend, but free up Tuesday morning. It’s time for that first big holiday-season strategy meeting.

23 FALL is here and it’s back to the grind of making a living. Add some color to your sales with an autumn event — perhaps a joint fall-fashion promotion with a clothing retailer.