Categories: Headlines

DeGeneres Eyes Eyewear for Her New Lifestyle Brand

She says she wants ED to be the biggest brand in the world.

The new Ellen DeGeneres lifestyle brand, ED, could eventually include eyewear. DeGeneres, who will launch ED next month, says she wants it to become the biggest brand in the world, and therefore is exploring various options for expansion, including eyewear. An information-only teaser site for the brand launched last week at Edbyellen.com.

Read more at WWD

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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INVISION Staff
9 years ago

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