(PICTURED ABOVE) The VL1605, also known as Romy, is Vuarnet’s most glamorous model to date. It was inspired by actress Romy Schneider, who wore the Vuarnet 02 in Claude Chabrol’s film Innocents With Dirty Hands. MSRP: $230 – $275
The Vuarnet VL1605. James Armstrong, Alberta Eye Care, Portland, OR
Hot Brands
Top-selling vision brands in May*
Eyeglasses
Ray-Ban (9), Kate Spade (7), MODO (7), bebe (5), Coach (4), Etnia Barcelona (3), FYSH (3), Oakley (3), Tiffany & Co. (3), Carolina Herrera (2), Face à Face (2), Flexon (2), Lightec (2), Prodesign (2), Scott Harris (2), Silhouette (2), Taylor Madison (2), Vera Bradley (2)
Sunglasses
Maui Jim (20), Ray-Ban (17), Oakley (7), Kate Spade (6), Costa (5), Wiley X (5), Carrera (2), Michael Kors (2), Nike (2), Polaroid (2), Randolph (2), Vera Wang (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in May. Join at invisionmag.com/brainsquad.
Traction Eyewear. Just got a bunch of new frames in and we love them, as do the customers. Eric Geiger, Styleyes,
Sacramento, CA
May is Derby season in Kentucky and we always sell a lot of sunglasses! Kate Spade was the winner. Ladies couldn’t get enough of the fun colors to match their Derby outfits and hats. Christina Byrn, VisionFirst, Louisville, KY
Brooklyn Spectacles’ The Wanderer and The Thinker were hot movers. Great styles, great value! Brian Finley, Island Opticians LLC, Palm Beach, FL
Reptile still seems to be the leader. Kevin Count, Prentice Lab, Glenview, IL
Tiffany & Co. Our patient base has been asking for a new high-end line and we gave it to them. We had to put in a reorder within 30 days! It’s been amazing to see how well this line has done. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
Wiley X and Polaroid … Economical cost for a polarized product. Billy Isgett, Eyecare of Florence, Florence, SC
Our new Jenny McCarthy line is making a real splash with customers. Kristen Atkins, America’s Best Contacts & Eyeglasses, Burlington, NJ
Orgreen, classy and beautiful for men and women. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
The moment they hit the shelves, SPECT started to be picked over. Finally, a good quality “sporty” line for active guys! Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
Rx Oakley sun sales are up and Saks Fifth Ave for women. I had a more mature female sun audience this month. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
Spy is always a great selling sunglass line for us. The styles are not too out there and the price point is very patient friendly. Amy Pelak, ProView Eye Care Optometry, Corona, CA
The Alder by 141. The ultem material is just so flexible, durable, and light weight, put it in black and it’s a no-brainer for a lot of people. The Angara with the sun clip by MODO/Eco in the purple and tortoise has been a huge hit. What’s better than a polarized clip that matches your frame? Heather Harrington, Elevated Eyecare, Denver, CO
The Todd Rogers Rob Earl. Classic men’s rectangular shape. Great color combos and looks great on women also!! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
Anything Flexon was flying off our shelves. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
Trina Turk, our customers love the quirky vibe of this line, and Randolph Engineering, their new sun lenses are beautiful. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
INVISION
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.