Categories: Editor's Note

Editor’s Note: Happy Sales To You

Our first editor passes the baton, bidding all a fond farewell


It’s been a fun and fulfilling two-plus years getting INVISION off to a strong start and learning about this fascinating field. The best part of the job has been working with you, our readers (and especially our fabulous Brain Squad members), to create a new kind of magazine that celebrates eyecare professionals and helps you build your businesses.

I arrived on this job with deep experience as a writer and editor, but I knew little about the eyewear and eyecare industry. My successor, Deirdre Carroll, has worked in the optical trade media for a decade, and she comes to INVISION eager to use her strong industry knowledge to keep INVISION a must-read for all eyecare pros. You’ll hear from Dee in this space next month, and I’m confident that I’m leaving the magazine in good hands.

I became a journalist because I love variety. I’ve been a travel guidebook author, a newspaper copy editor, a project manager and a social media pioneer. Here at INVISION, I got to use all those skills and learn a few new ones, too. So one last time — and with my thanks — I am …

Wishing you the best in business,


EDITOR-IN-CHIEF
julie@smartworkmedia.com

This article originally appeared in the March 2016 edition of INVISION.

FIVE SMART TIPS FROM OUR CURRENT ISSUE

Sunglasses and goggles for dogs? Why not? People love to pamper their pets. (Calendar, page 20)
Help people invest in eyewear and eyecare with some of their tax refund. (Manager’s To-Do List, page 22)
Bring new energy to your frame displays. (Buying Guide, page 30)
Spring is on the way. Here’s the best way to clean your windows. (Tip Sheet, page 58)
Vision insurance: Love it? Hate it? See what your peers are saying. (Do You or Don’t You, page 69)

Julie Fanselow

Julie Fanselow was the original editor-in-chief of INVISION magazine and now contributes to the publication.

Recent Posts

How Small Eyecare Businesses Can Afford Medical Benefits for Employees

It's about finding the right fit between valuable employee benefits and what's financially feasible for…

2 days ago

Medical Advice Gone Wrong

Apparently, when providing treatment plans you must be very, very explicit…

2 days ago

The Bottom Line: How to Stand Out When Hiring

Recruiting associate optometrists is vital to practice growth but with a shortage of ODs in…

2 days ago

More Contact Lens Adoption Could Be as Easy as Talking About It and More of What You Need to Know for May

Plus the economic impact of better vision and enhanced online staff training resources.

2 days ago

An Ultrasonic Cleaner for at Home Use and More Business Boosters for May

Plus labels, stickers and creepy little bling you can’t help but love.

2 days ago

Your Letters to the Editor For May

"INVISION helped inspire me to become an independent. You have wonderful content. It is the…

2 days ago

This website uses cookies.