
Our first editor passes the baton, bidding all a fond farewell
It’s been a fun and fulfilling two-plus years getting INVISION off to a strong start and learning about this fascinating field. The best part of the job has been working with you, our readers (and especially our fabulous Brain Squad members), to create a new kind of magazine that celebrates eyecare professionals and helps you build your businesses.
I arrived on this job with deep experience as a writer and editor, but I knew little about the eyewear and eyecare industry. My successor, Deirdre Carroll, has worked in the optical trade media for a decade, and she comes to INVISION eager to use her strong industry knowledge to keep INVISION a must-read for all eyecare pros. You’ll hear from Dee in this space next month, and I’m confident that I’m leaving the magazine in good hands.
I became a journalist because I love variety. I’ve been a travel guidebook author, a newspaper copy editor, a project manager and a social media pioneer. Here at INVISION, I got to use all those skills and learn a few new ones, too. So one last time — and with my thanks — I am …
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Wishing you the best in business,

EDITOR-IN-CHIEF
julie@smartworkmedia.com
This article originally appeared in the March 2016 edition of INVISION.