Connect with us

Editor's Note

Editor’s Note: Happy Sales To You

mm

Published

on

Editor’s Note: Happy Sales To You

Our first editor passes the baton, bidding all a fond farewell


It’s been a fun and fulfilling two-plus years getting INVISION off to a strong start and learning about this fascinating field. The best part of the job has been working with you, our readers (and especially our fabulous Brain Squad members), to create a new kind of magazine that celebrates eyecare professionals and helps you build your businesses.

I arrived on this job with deep experience as a writer and editor, but I knew little about the eyewear and eyecare industry. My successor, Deirdre Carroll, has worked in the optical trade media for a decade, and she comes to INVISION eager to use her strong industry knowledge to keep INVISION a must-read for all eyecare pros. You’ll hear from Dee in this space next month, and I’m confident that I’m leaving the magazine in good hands.

I became a journalist because I love variety. I’ve been a travel guidebook author, a newspaper copy editor, a project manager and a social media pioneer. Here at INVISION, I got to use all those skills and learn a few new ones, too. So one last time — and with my thanks — I am …

Advertisement

Wishing you the best in business,

Editor’s Note: Happy Sales To You
EDITOR-IN-CHIEF
julie@smartworkmedia.com

This article originally appeared in the March 2016 edition of INVISION.

FIVE SMART TIPS FROM OUR CURRENT ISSUE

Advertisement

Sunglasses and goggles for dogs? Why not? People love to pamper their pets. (Calendar, page 20)
Help people invest in eyewear and eyecare with some of their tax refund. (Manager’s To-Do List, page 22)
Bring new energy to your frame displays. (Buying Guide, page 30)
Spring is on the way. Here’s the best way to clean your windows. (Tip Sheet, page 58)
Vision insurance: Love it? Hate it? See what your peers are saying. (Do You or Don’t You, page 69)

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra