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Editor's Note

Editor’s Note: Happy Sales To You

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Editor’s Note: Happy Sales To You

Our first editor passes the baton, bidding all a fond farewell


It’s been a fun and fulfilling two-plus years getting INVISION off to a strong start and learning about this fascinating field. The best part of the job has been working with you, our readers (and especially our fabulous Brain Squad members), to create a new kind of magazine that celebrates eyecare professionals and helps you build your businesses.

I arrived on this job with deep experience as a writer and editor, but I knew little about the eyewear and eyecare industry. My successor, Deirdre Carroll, has worked in the optical trade media for a decade, and she comes to INVISION eager to use her strong industry knowledge to keep INVISION a must-read for all eyecare pros. You’ll hear from Dee in this space next month, and I’m confident that I’m leaving the magazine in good hands.

I became a journalist because I love variety. I’ve been a travel guidebook author, a newspaper copy editor, a project manager and a social media pioneer. Here at INVISION, I got to use all those skills and learn a few new ones, too. So one last time — and with my thanks — I am …

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Wishing you the best in business,

Editor’s Note: Happy Sales To You
EDITOR-IN-CHIEF
[email protected]

This article originally appeared in the March 2016 edition of INVISION.

FIVE SMART TIPS FROM OUR CURRENT ISSUE

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Sunglasses and goggles for dogs? Why not? People love to pamper their pets. (Calendar, page 20)
Help people invest in eyewear and eyecare with some of their tax refund. (Manager’s To-Do List, page 22)
Bring new energy to your frame displays. (Buying Guide, page 30)
Spring is on the way. Here’s the best way to clean your windows. (Tip Sheet, page 58)
Vision insurance: Love it? Hate it? See what your peers are saying. (Do You or Don’t You, page 69)

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