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Editor's Note

Editor’s Note: Well, Hello There!

I’m Dee. Come here often?




Editor’s Note: Well, Hello There!

WELL HELLO there, I’m Dee.

You can probably tell something is a bit different here. HINT: It’s my face.

Seeing as this is my first official “Hello!” to the loyal readers of INVISION, I wanted to take this opportunity to first say what a fantastic job Julie Fanselow has done in planting INVISION’s flag in the sand and shepherding it into its current status as the most fun read in optical.

Secondly, YEEHAW! Let’s get this party started! Julie remained a huge part of this issue as we navigated our transition, and I like to think it’s a combination of the best of both of us (or maybe the best of her and the “uh, I really hope I figure everything out in time!” parts of me), but I cannot wait to really get my hands in here and see where we can take this baby in the coming months.

Of course, that’s where you come in. INVISION has always been a direct reflection of our readers’ interests, comments and input thanks to your letters to our Inbox, comments on social media, and the valuable monthly insights of our Brain Squad. So for those of you who regularly share your thoughts, please keep them coming! And for those of you who haven’t yet dropped us a note or signed up for the Brain Squad, what are you waiting for? Do it now — Head on over to our Facebook page and Twitter (@InvisionMag) too and follow us there.

Then tell me what you’d like to see in the pages of INVISION, so we can take what’s already great and make it even better together.


I think this is the start of a beautiful friendship, don’t you?

Best wishes for your business,

Editor’s Note: Well, Hello There!
[email protected]


Prom season is here. Promote prom-ready eyewear (colored contacts, anyone?) (Manager’s To-Do, page 24)
If your mirrors have great lighting, you’ll have customers happy to return. (Buying Guide, page 36)
Commit the next month to devoting 15 minutes a day on one big project. (Intelligence, page 71)
Stop viewing your staff as “employees” and start viewing them as “talent.” (Tip Sheet, page 72)
With every purchase, try one frame in an outlandish color. (Smooth Seller, page 84)


Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at [email protected]


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for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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