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Eyes on You, an optometric practice and optical boutique founded in Seattle, WA in 2014, placed second in INVISION’s America’s Finest Optical Retailers contest this year. Our judges praised Eyes on You’s cool interior design features and materials, as well as its community-centric marketing. Pictured is Eyes on You’s exterior signage on downtown Seattle’s busy 1st Avenue.

A nighttime shot highlights the elegance of the logo that adorns Eyes on You’s signage.

Eyes on You’s exteriors are dominated by large display windows—in this shot featuring a Halloween theme. The store’s displays are created by owner Dr. Evie Lawson herself.

Another exterior shot, this time with a wintry display theme.

Eyes on You’s entrance is dressed up for a nighttime event.

Upon entering customers encounter a vintage vibe that’s in keeping with the historic feel of the Grand Colonial building—one of Seattle’s original hotels—that houses the practice.

After checking in, a staff member is assigned to each patient and walks them through the whole exam process.

Eyes on You’s boutique is dominated by vintage-style furniture.

The practice’s social media and marketing manager Karen Barnes describes the décor as “vintage speakeasy-esque”.

Instead of a dispensing table, staff lead patients to a custom-made bar, complete with stools and seating for eight. Patients are served eyewear options by the optician based on their preferences. “This provides the patient with continuity of care and a sense of being totally cared for through the entire process,” says marketing manager Karen Barnes.

Even the handsome washroom’s fixtures and materials fit in with the historic feel of the Grand Colonial building.

A view down the exam lane.

Each exam room features a big-screen TV on which Dr. Lawson pulls up Optos photos and OCT photos for patient education. “The wow factor is impressive,” she says.

Owner/OD Dr. Evie Lawson at work.

Before COVID-19 hit, Eyes on You organized large, twice-yearly events, one of which was the “eye love fall” campaign.

Marketing material for “Sunnies and Sangria”, the other yearly event that was part of Eyes on You’s calendar before COVID hit.

18 Images That Show Why Seattle’s ‘Eyes on You’ Was Named One of America’s Finest Optical Retailers

18 Images That Show Why Seattle’s ‘Eyes on You’ Was Named One of America’s Finest Optical Retailers

Eyes on You, an optometric practice and optical boutique founded in Seattle, WA in 2014, placed second in INVISION’s America’s Finest Optical Retailers contest this year. Our judges praised Eyes on You’s cool interior design features and materials, as well as its community-centric marketing. Pictured is Eyes on You’s exterior signage on downtown Seattle’s busy 1st Avenue.