Georgetown Optician’s Spring 2023 advertising campaign titled ‘Adventures in A-Eye’ was made entirely with AI technology in collaboration with creative agency Design Army.
Artificial intelligence has been in the news quite a bit lately.
From the good: The technology certainly could help businesses of all sizes from a variety of industries. And some individuals have turned to AI to help navigate uncomfortable topics of conversation.
To the bad: A recent assessment by Goldman Sachs predicts AI technology eventually could displace 300 million workers worldwide. Even tech movers and shakers such as Elon Musk are calling for us to collectively push the “pause” button.
To the outright strange: AI chatbots have produced some very odd conversations. See examples here, and here.
However, whatever your take on AI is, it undeniably is a fascinating technology. And wherever it takes us, it more than likely will push barriers.
It is that last part the piqued the interest of Georgetown Optician.
The venerable Washington D.C.-area optical retailer has been pushing barriers since it opened in 1978. It has made a name for itself within the eyewear industry for its creative ad campaigns, including The Campaign, The Eye Ball!, and Eyes Say More Than Words.
So when a new opportunity arose, it went all in on AI for its arresting sci-fi themed Spring 2023 ad campaign titled Adventures In A-EYE.
“Eyelien” is the main character in Georgetown Optician’s Spring 2023 advertising campaign titled ‘Adventures in A-EYE.’
“Exploring the creativity of eyewear is one of our founding passions,” said Georgetown Optician General Manager Pierce Voorthuis in a press release. “Adventures in A-EYE showcases some of our most exciting and innovative products and marries it with a brand-new way of storytelling through AI-generated landscapes and models.”
The campaign was crafted in collaboration with creative agency Design Army. The project was a first of its kind for all parties involved.
“I love that this is a new beginning of creative possibilities!” said Pum Lefebure of Design Army. “And I’m proud that—in working with AI—we never lost our sense of creativity and craft. We didn’t let AI control us.”
Here is the official synopsis of the self-described “Space Optissey” ad campaign:
“A nod to all things ocular where science-meets-style, the sci-fi campaign tells a story of futuristic travelers visiting a fictional planet rife with extra-terrestrial sights and speaks to Georgetown Optician’s extensive eyewear collection and optical services. With wildly witty creative and copy, Adventures In A-Eye launches its first season in Spring 2023 and continues throughout the year—introducing new characters, imaginary lands, and, of course, the season’s must-haves in prescription and fashion eyewear.”
The ad campaign features Georgetown Optician’s curated collection of eyewear from brands such as Jacques Marie Mage, Anne et Valentin, Cartier, Mykita, Kirk and Kirk, and Garrett Leight, among others. It also coincides with the opening of Georgetown Optician’s newest location – it’s fifth – at The Wharf. The company is hosting an event there March 30 to celebrate.
You can read more about Design Army’s approach to the campaign here. You can find the full press release here.
And, of course, enjoy the video and photos below of “Pink Mars” and what life on an extra-terrestrial world rife with living eyeballs – including the all-seeing Eyelien – looks like through the eyes of AI.
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