In Rockford, MI, passersby admiring Rockford Family Eyecare’s holiday displays could be forgiven for assuming they’re looking at the work of a pro. But it’s strictly DIY for Theodore Sees, OD, and crew. “With a lot of creativity and Pinterest ideas we create backdrops.” Rockford has an annual charity scarecrow-making event. “We made three, threw out bales of straw, added ‘Guitar Hero’ instruments and created the Rockford Family Eyecare band: ‘Eye Problems.’” Total cost: $30. “It was a fun staff bonding event. But the straw; it was a bit of a mess!”

Micki Lorelli (right), who manages Juno Beach Optical in Juno Beach, FL, has fun with a customer at a Halloween event.

At Watts Eye Associates in Newburyport, MA, Halloween is a big deal. Says the team at Watts: “We all dress up! We post pics throughout the day with staff members dressing up. We also encourage patients to dress up as well!”

A little superhero strangeness at Watts Eye Associates in Newburyport, MA.

Little Red Riding Hood and her nemesis at Watts Eye Associates in Newburyport, MA.

Folks in Lewis Center, OH now expect something fun from EyeShop Optical Center in autumn. “We pick a theme and incorporate it into our displays, capped off with our Halloween party,” says owner Cynthia Sayers, OD. “We serve food, and everyone dresses up.” (Think Minions, ’80s, villains…). But serious fun takes planning. “We plan for about a month so we can focus on the details. (It helps to have an art major on staff!) We tie in our ads and sales.”

During Halloween season, they hold nothing back at Eye Associates of South Georgia in Valdosta, GA. Note the creepy eye lighting above the dispensary area.

Interior decorations at Eye Associates of South Georgia in Valdosta, GA. Optical manager Frances Ann Layden says “We love Halloween!!! We decorate and dress up as often as we can.”

Exterior decorations at Eye Associates of South Georgia in Valdosta, GA. Optical manager Frances Ann Layden says “We love Halloween!!! We decorate and dress up as often as we can.”

Deborah Perry of Optika Eclectic Eyeware in Saskatoon, Saskatchewan dresses up her dogs during the Halloween celebrations.

Optical sales rep Amy Jeunet (now representing Markus T, Tarian and FHONE) experiences a Halloween shock.