Connect with us

Press Releases

Independent French Eyewear Brands Create a New Consortium

Theo, J.F.REY, and John Dalia announce the takeover of the activities of CEMO and DECOVISION.

mm

Published

on

(PRESS RELEASE) Independent brands Theo, J.F.REY, and John Dalia create a consortium and take over the activities of CEMO-DECOVISION.

In a landmark initiative for the French-made eyewear sector and the Jura employment region, a consortium of passionate independent brands proudly announces the takeover of the activities of CEMO and DECOVISION.

CEMO-DECOVISION, renowned for its exceptional expertise and talented team, enters a new era with this takeover. The new owners, driven by the desire to preserve an emblematic source of production, emphasize the exceptional quality of the current team, led by the new General Manager, Mr. Joel Mercier. They recognize the remarkable expertise and dedication to quality as essential pillars of the project’s future success.

To mark this new dynamic, the company is adopting a new identity to become :

ATELIER CEMO

This takeover initiative is guided by a long-term vision, offering the promise of a lasting collaboration. As loyal CEMO-DECOVISION customers, the new owners look forward to the continuity and consolidation of decades of successful partnership. They position themselves as ambassadors of Made in Jura and Made in France to the eyewear industry and their customers and wish to highlight the factory’s know-how to promote the quality and authenticity of the products manufactured.

Advertisement

The strategy remains to pursue and strengthen relationships with all the plant’s long-standing customers. The new owners are also encouraging other brands with new projects to join the initiative. This approach also aims at creating a broader synergy within the industry, helping to collectively strengthen the positioning of Made in France in the global eyewear market.

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular