Company commits $1.8 million to Vision Council and AOA education initiative.
Johnson & Johnson Vision Care Inc. announced its commitment of support to the “Think About Your Eyes” public awareness campaign, led by The Vision Council and American Optometric Association (AOA). The company has committed $1.8 million in support of the program which is designed to educate the public about eye health and promote the importance of getting an annual comprehensive eye exam.
“Our passion is to help people see better so they can connect more,” says Peter Menziuso, president, North America, Johnson & Johnson Vision Care. “Our mission aligns closely to the mission of Think About Your Eyes, and together we will work to educate the public about the importance of eye health because the unmet medical need in this category is staggering.”
According to the Centers for Disease Control and Prevention, in the United States, approximately 14 million individuals aged 12 years and older have visual impairment, among which more than 80 percent could be corrected to good vision with refractive correction. Also, an estimated 61 million adults in the United States are at high risk for serious vision loss, but only half visited an eye doctor in the past 12 months.
Think About Your Eyes brings national awareness to the importance of eye health by providing resources on a variety of topics including eye diseases, impact of eye strain, children’s eye development, and how to determine which form of vision correction is best for each person. The program encourages people to visit the campaign’s website, www.ThinkAboutYourEyes.com, where they can access a tool to locate eyecare providers near them.
“We are thrilled to have Johnson & Johnson Vision Care supporting the Think About Your Eyes campaign,” says Jon Torrey, director of professional relations for Think About Your Eyes. “As a global leader in contact lenses, their experience will provide us with meaningful insights and help us motivate consumers to take action and visit their eye care provider.”