Linetime: Use This Line After You Say Something Tragically Stupid

You’ve mistakenly crossed two polite words and the result is something less-than-polite. Instead of turning red and hoping no one notices the goof, stop, clear your throat, and say:

NOW THAT I HAVE YOUR COMPLETE ATTENTION …”

WHY? Leveraging an error to help you close the sale requires creativity and chutzpah. In this case, you don’t just make a joke about what went wrong, you actually use it as a reason your customer should buy from you.

Source: Michelle Nichols, savvyselling.com

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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