AUGUST

1 With any luck, the big yellow bus will soon be arriving to eat up your customers’ offspring. Concern and anxiety are in the air. As part of CHILDREN’S EYE HEALTH AND SAFETY MONTH, consider offering free eye exams for kids entering kindergarten. Send out letters to local schools encouraging teachers to check their students for signs they might need glasses.

21 The secret to marketing to seniors? Don’t treat them as seniors, especially when Boomers account for a big chunk of them. On NATIONAL SENIOR CITIZENS DAY, keep that in mind as you head out to community centers and aged care homes.

SEPTEMBER

15 During NATIONAL HISPANIC HERITAGE MONTH, check that your advertising, in-house graphics, social media messaging and even staffing are representative of your market. As we noted in a story on hidden markets back in 2016 (invisionmag.com/072001) there are often tremendous opportunities in overlooked markets.

26 It’s GOOD NEIGHBOR DAY. Walk the block surrounding your practice and make an effort to learn the name of the owner or manager of each business.