(PRESS RELEASE) PARIS, FRANCE & NEW YORK – Marchon Eyewear Inc. and designer lifestyle brand Karl Lagerfeld announced the long-term, multi-year renewal of their global eyewear licensing agreement.
The strategic licensing alliance is for the exclusive worldwide design, development, production and distribution of men’s and women’s ophthalmic and sunglass collections under the Karl Lagerfeld brand. Marchon and Karl Lagerfeld first became global licensing partners in 2007, with the brand’s debut collections launching in 2008. Today, the sun and ophthalmic collections are sold worldwide in select optical retailers, department and specialty stores.
“Over the past 10 years, Marchon has proven to be a trusted partner that shares our passion for premium quality product and cutting-edge design innovation,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “As we continue to grow our overall business, we look forward to further expanding our iconic eyewear across the globe.”
“We are very proud to continue our longstanding partnership with Karl Lagerfeld, one of the most influential and visionary luxury fashion brands today,” said Nicola Zotta, CEO and president of Marchon Eyewear. “We look forward to continuing to collaborate with this innovative, fashion-conscious brand to captivate our consumers and successfully grow the Karl Lagerfeld eyewear business globally.”
Karl Lagerfeld’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched Karl Lagerfeld Paris, which brings Parisian-inspired styles to North America. The brand also introduced bridal fine jewelry and will launch a men’s tailored collection in North America in 2017.
Karl Lagerfeld’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects Karl Lagerfeld’s expertise in engagement through digital innovation.