National Sunglasses Day is this week. No doubt every eyecare professional reading this is well equipped to extoll the benefits of sunglasses to their customers. However, who couldn’t use a few extra pointers ahead of one of the biggest days on the eyewear calendar?
You’ve got a chance to hone your sunglasses knowledge – and improve your pitch game in the process – just in time for Tuesday’s annual observance of National Sunglasses Day.
The Vision Council and EssilorLuxottica are teaming up to host a live event that will highlight the importance of donning suns for eye protection. And no conversation about sunglasses is complete without addressing the style aspect of shades. A panel of industry experts headlined by Vision Council CEO Ashley Mills will discuss the heath benefits and style aspects of sunglasses.
According to a press release from The Vision Council: “The ‘Where Fashion Meets Function’ event will showcase the functional, emotional, and social qualities of eyewear and equip eyecare professionals to make the most of National Sunglasses Day with their patients.”
The event will feature EssilorLuxottica’s Leonardo, a digital education platform that was launched in 2021. Leonardo offers an array of on-demand educational content and tools in up to 35 languages, including interactive lessons, readings, and podcasts.
Joining Mills, and Leonardo, on the panel will be:
- Christopher King, Marketing Director, Global Education
- Pete Hanlin, Vice President Professional Services, EssilorLuxottica NA
- Dr. Ryan Parker, Sr. Director Professional Development, EssilorLuxottica NA
- Cristina Calciati, New Trends Expert
Event Details
More on National Sunglasses Day 2023
The Vision Council has been the driving force behind National Sunglasses Day for well over a decade. It encourages eyecare professionals from across the nation and the globe (June 27 is International Sunglasses Day, too) to get involved.
The Vision Council makes joining in all the more easy with a handy-dandy toolkit that comes with ready-to-use social content, press releases, downloadable logos, and more.
Learn more about National Sunglasses Day here. Also, remember to share your #solarflair on your social media accounts.