Nearly All of You, a Whopping 91%, Do Not Currently Do Any Social Selling

Question: Do you or don’t you run live virtual sales or other forms of social selling?

Yes: 9%

• It varies. On a good day, I have gone live and sold $2,000 on the spot and booked 7 appointments. A bad day, little engagement and no bookings. We repurpose the video content on other platforms like YouTube or our website and get sales and bookings. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL
• As one a of the few Minima dealers with online data, we sell product all over the world. — David Goodrich, Goodrich Optical, Lansing, MI
• Too soon to tell. — Robert Hillman, Hillman9, Waltham, MA
• We sell a lot of glasses on our website. — Bret Hunter, Sports Optical, Denver, CO
• Our patients love our live events! We just had a sunglass sale and promoted through countdowns virtually to drive them into the store. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
• While we don’t do much of social selling, we do tag most of our products on Instagram and Facebook posts. — Travis LeFevre, Krystal Vision, Logan, UT

No: 91%

• You’re commoditizing product. Wrong approach. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
• The idea appeals to me. I just need to buckle down and make it happen. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
• Seems too impersonal and technical for me. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
• Nope. No appeal. Wouldn’t work in our rural area. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
• We’d be open to it but we’d need to beef up our following on socials … that’s a struggle for us. — Christine Howard, Attleboro Vision Care, Attleboro, MA
• We love interacting with customers on Instagram but have never ventured down the avenue of selling there. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
• We do have an online frame assortment through Frames Data that allows patients to try on glasses virtually. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
• Yes, we’ve considered it. It’s in our future plans. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
• This really does not appeal to me. Since our practice is heavily medical it is sometimes hard to blend that with some optical sales techniques without giving a perception that diminishes the medical aspect. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
• Not super appealing with our demographics being older and more medically based. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
• I am not social media savvy enough to sell this way. It’s on my list to learn though. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
• Won’t sell anything without the customer trying it on first. — Steve Burek, Metro Eye, Milwaukee, WI
• There aren’t enough employees to facilitate virtual sales. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
• I’m not even sure what a Live Virtual Sale is. — Kevin Count, Prentice Lab, Glenview, IL