(PRESS RELEASE) Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Carolina Herrera, the globally recognized fashion brand, announce their 5-year global licensing agreement for the design, manufacture and distribution of Carolina Herrera branded eyewear. The licence agreement will be effective as of Jan. 1, 2022.
“Carolina Herrera is an iconic luxury fashion brand, both popular and valued throughout the world for its feminine approach and extreme elegance,” declared Angelo Trocchia, CEO of Safilo Group. “We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities. As we are working to reshape our brand portfolio, Carolina Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits. This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market.”
“We are thrilled to embark on our partnership with Safilo, a globally recognized leader in the eyewear category. Safilo shares our passion for creativity, innovation and quality. Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our Creative Director, Wes Gordon, while reinforcing the distinctive codes of the House. With Safilo’s expertise and broad omni distribution reach, we are confident that our collaboration will engage and excite the global consumer with exceptional products,” declared Emilie Rubinfeld, Carolina Herrera Ltd. President.