Safilo Names Digital Transformation Director

(PRESS RELEASE) PADUA, ITALY – Eyewear company Safilo has appointed Andrea Bulgarelli as digital transformation director.

Bulgarelli will lead Safilo’s e-commerce program as part of the direct-to-consumer corporate strategy and will report to Angelo Trocchia, group CEO. He will be based in Padua.

“Digital is at the core of our growth and development strategy, we are therefore very happy that Andrea is joining our company,” said Trocchia. “With his leadership we can finally accelerate our e-commerce business, further substantiating our digital transformation. With his extensive experience in the fashion industry focusing on omni-channel retailing, brand digital identity and digital evangelization, we are now well set to implement our digital strategy, a key pillar of our 2020 Plan.”

Bulgarelli led the digital processes for the creation of the international e-commerce websites for Max Mara Group. More recently, at Benetton, he restructured the management of all consumer-facing touchpoints, developing the project into a digital hub.