1 In the run-up to Christmas, ask your patients: Is a dart gun the smartest gift for young Tommy? Roughly one in 10 children’s eye injuries that end up in the ER are caused by toys. Join the American Academy of Ophthalmology in promoting SAFE TOYS AND CELEBRATIONS MONTH. (And for the adults, offer tips on how to safely open champagne on New Year’s to keep celebrations from turning tragic).
6 The lights turn on for the ROCKEFELLER CENTER CHRISTMAS TREE today. Yours should, too. Your customers are back from the Thanksgiving break. They want to see lights, decorations and reindeer carved from ice. Don’t let them down.
28 On GOOD RIDDANCE DAY say goodbye to your worst memories from 2020 (where to start?). Write down the things that have bummed you out this year and toss it into the shredder. Enjoy the release it offers.
january
1 Help your customers draft NEW YEAR’S RESOLUTIONS for their eyes. Top of the list should be eating better, adding the 20-20-20 Rule to their daily routine and getting regular eye exams. Send that email and post that post.
31 The GRAMMY AWARDS kick off red carpet season. Pull some celeb styles and urge your customers to come in and try on the “Eyeglasses of the Stars.”