Setting Up a Dear Santa Wish List and More Events for November

6 “Dear Santa, Please give me a big fat bank account and a slim post-Christmas inventory. And don’t mix them up, like you did last year…” If that reads like something you’d write, you probably need to get a little more proactive with your holiday marketing. Turns out few “wish list” formats work quite as well as “Dear Santa.” Why not get one up on your website along with some links to gift ideas? After all, DEAR SANTA LETTER WEEK starts today.

26 On SMALL BUSINESS SATURDAY be on your best behavior. The marketing associated with this day can bring a lot of new customers in, especially if you’re in a downtown area or community mall. Be ready to show off your best products or services.

28 It’s CYBER MONDAY. Post some “One-day web-only specials.” People are getting used to the idea of checking for specials on this date.

30 Some 40% of businesses affected by a computer security breech will fail within five years. On COMPUTER SECURITY DAY, review passwords. If you’re using the same password as you use for social sites — change it!