Winning Innovation
Transitions Optical named their 2018 Innovation Award winners at their recent Transitions Academy in Orlando. The six winners were: Professional Eyecare Associates of America (PECAA) was named Best in Training; Sheena Taff (@optician.about.town) was named Best in Marketing; Costco Optical was named Canada Retailer of the Year; National Vision Holdings, Inc. was named U.S. Retailer of the Year; Weaver Eye Associates was named Eyecare Practice of the Year; and Dr. Amanda Rights (@optomeyeslife) of Blue Ridge Vision, shown, was named the 2018 Transitions Brand Ambassador. transitionspro.com
It Matters All Right
Bausch + Lomb and Prevent Blindness have partnered on the launch of SightMatters.com, a new educational online resource for people living with Age-related Macular Degeneration. The website is designed to help patients take charge of their condition by offering a singular resource that is clear, concise and offers actionable content with personalized tips and tools, as well as the opportunity to join a supportive online community of others living with AMD. sightmatters.com
Eye Content
Vision Direct, the U.K.-based online contact lenses supplier, can always be counted on for great content. Remember that piece about seeing the world through various eye conditions we shared in Eye Spy a couple months back? Well, they’re back. This time with some great shareable content about eye color. Do your patients ever ask why their eyes are the color they are? With an easily understandable biology lesson, Vision Direct’s “Where Does Eye Colour Come From?” answers that question and more. It’s a social media share goldmine. visiondirect.co.uk/blog