Snapchat Promotion is a Big Success For Michael Kors

Sunglasses filter generates 104 million views.

Michael Kors’ National Sunglasses Day promotion on Snapchat was a hit, according to Business Insider. The article says that on June 27, the luxury brand generated more than 104 million views on the social network with a filter that superimposed an image of the company’s Kendall II sunglasses on users’ faces. In the U.S., almost three-quarters of people ages 12 to 24 use Snapchat, the most popular social network after Facebook in that age group.

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