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Snapchat Promotion is a Big Success For Michael Kors

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Sunglasses filter generates 104 million views.

Michael Kors’ National Sunglasses Day promotion on Snapchat was a hit, according to Business Insider. The article says that on June 27, the luxury brand generated more than 104 million views on the social network with a filter that superimposed an image of the company’s Kendall II sunglasses on users’ faces. In the U.S., almost three-quarters of people ages 12 to 24 use Snapchat, the most popular social network after Facebook in that age group.

Read more at Business Insider

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Sun Pharma First Dry Eye Gets Personal Video Campaign

In this video, ophthalmologist Dr. Darrell White, talks about a recent patient who had seen numerous eye doctors before reaching his center. Her dry eye symptoms had persisted, to the point where she couldn’t work to support her family. As a dry eye patient himself, Dr. White could relate to her situation personally and took the time to listen carefully and address her issues.

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