(PRESS RELEASE) Sun Pharma has launched an unbranded video campaign called Dry Eye Gets Personal.
The series features four videos, each with an optometrist or ophthalmologist (a few who also have dry eye disease themselves) talking about a dry eye patient experience that affected them personally and what they want other eye doctors to know. The eye doctors featured are:
- Darrell White, MD, founder of Skyvision Centers
- Carly Rose, OD, owner, Eyecare on the Square
- Rolando Toyos, MD, medical director and founder, and Melissa Toyos, MD, partner and research director, Toyos Clinic
- Doug Devries, OD, co-founder, Eye Care Associates
Optometrist Carly Rose made a personal connection with one of her patients so they could work well together to find the right care plan. Without truly understanding the patient’s personal situation, it would have been very difficult to ask the right questions and provide the individualized care needed. In this video, watch Rose explain her perspective.