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Sun Pharma Releases Second ‘Dry Eye Gets Personal’ Video Campaign

Ask the right questions by truly understanding the patient’s personal situation.

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(PRESS RELEASE) Sun Pharma has launched an unbranded video campaign called Dry Eye Gets Personal.

The series features four videos, each with an optometrist or ophthalmologist (a few who also have dry eye disease themselves) talking about a dry eye patient experience that affected them personally and what they want other eye doctors to know. The eye doctors featured are:

  • Darrell White, MD, founder of Skyvision Centers
  • Carly Rose, OD, owner, Eyecare on the Square
  • Rolando Toyos, MD, medical director and founder, and Melissa Toyos, MD, partner and research director, Toyos Clinic
  • Doug Devries, OD, co-founder, Eye Care Associates

Optometrist Carly Rose made a personal connection with one of her patients so they could work well together to find the right care plan. Without truly understanding the patient’s personal situation, it would have been very difficult to ask the right questions and provide the individualized care needed. In this video, watch Rose explain her perspective.

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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