Press Releases

Sun Pharma Releases Second ‘Dry Eye Gets Personal’ Video Campaign

Ask the right questions by truly understanding the patient’s personal situation.

Published

3 years ago

August 2, 2021

(PRESS RELEASE) Sun Pharma has launched an unbranded video campaign called Dry Eye Gets Personal.

The series features four videos, each with an optometrist or ophthalmologist (a few who also have dry eye disease themselves) talking about a dry eye patient experience that affected them personally and what they want other eye doctors to know. The eye doctors featured are:

Darrell White, MD, founder of Skyvision Centers
Carly Rose, OD, owner, Eyecare on the Square
Rolando Toyos, MD, medical director and founder, and Melissa Toyos, MD, partner and research director, Toyos Clinic
Doug Devries, OD, co-founder, Eye Care Associates

Optometrist Carly Rose made a personal connection with one of her patients so they could work well together to find the right care plan. Without truly understanding the patient’s personal situation, it would have been very difficult to ask the right questions and provide the individualized care needed. In this video, watch Rose explain her perspective.

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Sun Pharma Launches Third ‘Dry Eye Gets Personal’ Video

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