Press Releases

Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign

Watch the first video.

Published

3 years ago

July 12, 2021

(PRESS RELEASE) Sun Pharma has launched an unbranded video campaign called Dry Eye Gets Personal.

The series featuring fourvideos, each with an optometrist or ophthalmologist (a few who also have dry eye disease themselves) talking about a dry eye patient experience that affected them personally, and what they want other eye doctors to know. The eye doctors featured are:

Darrell White, MD, founder of Skyvision Centers
Carly Rose, OD, owner, Eyecare on the Square
Rolando Toyos, MD, medical director and founder, and Melissa Toyos, MD, partner and research director, Toyos Clinic
Doug Devries, OD, co-founder, Eye Care Associates

In this video, White talks about a recent patient who had seen numerous eye doctors before reaching his center. Her dry eye symptoms had persisted, to the point where she couldn’t work to support her family. As a dry eye patient himself, White could relate to her situation personally and took the time to listen carefully and address her issues.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.