To Make Facebook Work for Your Practice, Try This

Social media marketing works, but it takes some know-how.

Eyecare providers are increasingly turning Facebook as a platform to connect with customers and potential customers — but how can you be sure your efforts will pay off?

Facebook is trying to make it easier for small businesses to succeed with Facebook ads through a tool called Blueprint, according to an article published in the Asbury Park Press. And it’s apparently gaining traction: Enrollment in the online learning platform recently crossed 1 million.

Katherine Shappley, Facebook’s director of small business, was quoted saying: “Blueprint is particularly helpful for small businesses because it is straightforward on how to get up to speed and achieve their goals on both Facebook and Instagram. Blueprint is applicable to any business that is looking to achieve objectives in a digital way.”

The tool is free and includes several dozen video modules in areas such as creating and targeting Facebook advertisements.

Read more at the Asbury Park Press