(PRESS RELEASE) ALEXANDRIA, VA — Vision Health Alliance, The Vision Council’s new consumer education initiative that champions eye health as an important part of overall health, announces the launch of its first consumer education movement. The “Let’s Be Clear” campaign debuted last week online across multiple digital and social media channels and features direct, to-the-point messages that highlight the importance of annual comprehensive eye exams.
The Let’s Be Clear campaign aims to speak to consumers directly about the important role eyecare plays in healthcare and overall wellbeing as a primary source of early detection of dozens of illnesses, identifying childhood vision issues, and maintaining quality of life. Messages are targeted to audiences in key demographic groups defined by new consumer research conducted by Vision Health Alliance in coordination with The Vision Council.
The campaign ads draw attention to identified motivators and direct consumers to customized landing pages that allow them to increase knowledge and build awareness about the importance of annual comprehensive eye exams across all demographics.
To view one of the landing pages, click here.
“The Let’s Be Clear campaign puts eyecare in the center of the healthcare conversation and spotlights the role eye health plays in overall physical health and wellbeing,” said Jane Balek, executive director, Vision Health Alliance. “We are excited about our new path forward and feel there has never been a better time to empower consumers to take control of their healthcare. This could not have been possible without our unwavering support from our incredible supporters and partners helping us to lead the charge to deliver credible, educational information in an impactful and meaningful way.”
Vision Health Alliance is proud to have the commitment of the following industry supporters: Alcon, American Optometric Association, Eschenbach, EssilorLuxottica, Eyemart Express, Healthy Eyes Advantage, Hilco, MyEyeDr., Shopko Optical, Vision Expo and The Vision Council.
Companies interested in joining Vision Health Alliance as founding partners should contact Jane Balek at jbalek@thevisioncouncil.org.
For more information on the Let’s Be Clear campaign, click here.
For the latest updates on The Vision Council’s new consumer education initiative, follow @visionhealthalliance on Facebook, Instagram and LinkedIn ; and @VHAorg on Twitter.