Warby Parker’s New Sunglasses Are Only Available on Social Media

Retailer experimenting with new point of sale.

Warby Parker is offering a limited-edition sunglass that’s only available for purchase by its followers on Snapchat, TechCrunch writes. The article says that the eyewear retailer posted a story on Snapchat with a unique URL where its followers could buy a “head-turning Haskell in Crystal, now with new silver mirrored lenses” for $95.

Warby Parker co-founder Neil Blumenthal explained the company’s thinking behind this e-commerce strategy to TechCrunch writer Anthony Ha: “Snapchat’s Lenses, Geofilters and Stickers separate it from other social networks by making communication more creative, fun and casual. These unique tools translate to commerce and align with our philosophy that shopping should be fun, especially when shopping for a highly social accessory like glasses which everyone immediately sees on your face and invites conversation. Offering this limited-edition pair of glasses to our Snapchat followers seems like a no-brainer as we strive to make buying glasses as enjoyable and convenient as possible.”

Read more at TechCrunch