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What to Say to Boost Event and Trunk Show Attendance

WHAT TO SAY: “We’re having a party — come along!”

When to use it: Successful events such as trunk shows require telephone reach-out, something many optical store owners dread. The secret is to keep the call casual and friendly, and also make the event seem as low key and fun as possible. Everyone loves a party!

Source: INVISION

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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