Vision Ease Expands Marketing Capabilities With Three New Appointments


Left to right: Grady Lenski, David George, Steve Reiman

(Press Release) RAMSEY, MN – Vision Ease has announced three new sales and marketing appointments to enhance its global customer relationships and communications. Grady Lenski was promoted to chief marketing officer; Steve Reiman was hired as vice president of sales, North America; and David George was promoted to senior director, North America Key Accounts and Canada.

“Grady, Steve and David have extensive experience in building worldwide brands and customer connections. They’re strategic leaders who will help Vision Ease grow by sharpening our sales, marketing and product efforts as a global lens manufacturer,” says John Weber, CEO of Vision Ease.

As the company’s first CMO, Lenski will guide marketing and product management strategies to lead the company’s worldwide growth. He was selected for the role after his success as Vision Ease’s vice president of sales, North America. During his more than 30 years of experience in business growth, sales and customer service management, Lenski successfully introduced products and brands across the globe. He will channel this expertise as the company continues to introduce new products to its customers.

Reiman brings 26 years of optical industry experience to his role as vice president of sales, North America. He’s worked with startups and large, publicly traded companies, and most recently served as senior vice president of inside sales for Sauflon USA. Prior to his role at Sauflon, Steve served in various management roles for CooperVision. He will use this background to grow the company’s position in the North American market. His passions revolve around sales execution and the steps that lead to it – training, empowerment and cultural change within the business and creating strong partnerships with customers.

Before becoming senior director, North America Key Accounts and Canada, George served as Vision Ease’s director of sales, North America, a role in which he helped build the manufacturer’s strategic account portfolio. He has spent nearly 30 years in optical sales and customer service management, gaining extensive knowledge which he’ll employ to deepen customer relationships, define market strategies and grow sales.