Myoptic Optometry in Portland, OR shouts out Aussie hard rockers AC/DC with this cloth. (Myoptic Optometry / Instagram)

A streetwise cloth for OD gangstas from Myoptic Optometry in Portland, OR. (Myoptic Optometry / Instagram)

Myoptic Optometry in Portland, OR got local artist Beth Kerschen to create a cityscape incorporating some of the city’s iconic locales and characters for this cloth. (Myoptic Optometry / Instagram)

Julie Uram, owner of Optical Oasis in Jupiter, FL, says getting your first order of lens cloths in is “one of those stepping stones of having a business … sort of like when my name was put on the front door, or the name of my business on the marquee. The cloths are right up there with that.” And for an optical whose floor is literally covered in sand, we’d say they’re environmentally accurate, too

Southern California eye doc Leslie Bacani, OD had these colorful reminders of her services made up by Clearlens. (@_eyeology / Instagram)

Graphic designer Sara M. Lyons came up with this “Jeepers Creepers” lens cloth illustration for Siobhan Burns, owner of The Eyeglass Lass in Mystic, CT, about seven years ago, and people still ask her for them.

This cloth of a glasses-wearing couple was done for The Eyeglass Lass in Mystic, CT by Jennifer Bouron, a French artist that owner Siobhan Burns came across on Instagram.

This bespectacled pooch is from a series of pet-related cloths done for The Eyeglass Lass in Mystic, CT by local artist Lauren Caldwell, a client.

“Modern, confident and sharp” is how owner Michael Pietruszka, OD describes the branding at Elite Eye Care in Chicago, IL, and his elegant lens cloths reflect it.

Eye Love Olympia Optometry in Olympia, WA came up with this homage in lens cloth form to ’80s classic “The Karate Kid”, in which Mr. Miyagi instructs glasses wearers with his iconic mantra: “Wipe on, wife off.”

A few more of the fun, pop culture-derived lens cloths at Eye Love Olympia Optometry in Olympia, WA.

A bright, bold customized cloth from Hicks Brunson Eyewear in Tulsa, OK.

The typically unique lens cloths at Gogosha Optique in Los Angeles, CA are real conversation starters.

As part of a recent rebrand at McCulley Optix Gallery in Fargo, ND, office manager Jenna Gilbertson came up with a general idea for some new cloths. “We really wanted to go towards a more lux look, and we felt like the simple marble background with the big black logo did it. Plus, we wanted them to be neutral, since when we had highly colored cloths in the past they bled into peoples’ cases and frames.”

At SOMA Optical in Boston, MA, which he co-owns with his wife Alissa, Christos Karabelas handles all the graphic design himself. The store’s very cool lens cloths offer a standout example of his talents.

Another lens cloth designed by Christos Karabelas, co-owner with his wife Alissa at SOMA Optical in Boston, MA. “Some of it’s stuff that I designed for other projects that got passed over but I always liked. Some stuff is a result of a day off doodling and making collages,” he says.

“I like to play with psychedelic imagery; there’s something fun about twisting the concept of vision away from the literal interpretation usually associated with optical and viewing it through the lens of psychedelia,” says Christos Karabelas, co-owner of SOMA Optical in Boston, MA, of the lens cloths he designs. “I like to keep things light and playful.”

We’re not totally sure what eyewear he’s rocking there, but we’re getting a “Road Warrior” vibe. And Dr. Dave Schultz, owner of Urban Optics in San Luis Obispo, CA, has got more where this one came from. The folks at Urban Optics tell us “unusual photos of Dr. Dave” grace a number of the practice’s lens cloths.