1 Before NATIONAL LOYALTY DAY, send something like a special “$50 off, no minimum required” coupon to your 50 best customers. Be bold with your offer — you can trust your best customers not to abuse the privilege. Just be sure they understand this is a special insider perk. Everyone wants to feel like a VIP.
3 NATIONAL TEACHER DAY is a terrific goodwill opportunity. Donate one of your nicer frames as a complete pair plus an exam and fitting to a teacher who has won a recent award. Alert the local media and then arrange a time for that teacher or coach to come to your store to receive their prize.
17 WORLD HYPERTENSION DAY. A chance to remind your clients to have their blood pressure and eyes checked regularly. High blood pressure is a leading cause of retinopathy, optic neuropathy and other vision disorders.
25 Let’s be honest, there aren’t many geekier than eyewear people. On GEEK PRIDE DAY hold a roundtable to bring together these kindred spirits to show off and discuss the latest vision trends and your most recent inventory.