In everything we do, we have to emphasize convenience.
As an optical professional, your best investment is in your people.
It won't just happen. You've got to make a focused effort.
These have a large influence on your ability to succeed.
Four lessons being part of a successful team teaches us, whether that team plays football or provides quality eyecare.
Never daring to risk failure leaves doctors feeling overwhelmed and stagnated.
No matter what appeals to you about practicing optometry, there's opportunity for everyone.
Offering a steep discount does not sell multiple pairs of eyewear. Salespeople do.
You don't need to go on an optical mission to a foreign country to really help people.
Joining a "mastermind" group could inspire you and help you answer those tough questions.
Don't forget: the most important part of making a decision is managing that decision regularly.
Set goals, work towards them and reach your destination.
Inspire (and reward) high performance To succeed, an eyecare business needs every team member performing at his best every day. Yet unless you’ve staffed your office...
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M. Scott Peck opens his book, The Road Less Traveled, with the sentence “Life is difficult.” He goes on to explain that once this is accepted...
This article originally appeared in the September 2016 edition of INVISION. “Successful people are ordinary people who are willing to do the things that others won’t...
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If you’re not adapting to change, you’re going backward.
This article originally appeared in the May 2016 edition of INVISION. I find the idea of writing about a “family-friendly” eyecare practice a bit odd. Providing...
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