Connect with us

Press Releases

Avedro Names VP of Sales

He brings more than 20 years of sales and leadership experience.




(PRESS RELEASE) WALTHAM, MA — Avedro Inc., a commercial-stage ophthalmic medical technology company focused on treating corneal ecstatic disorders and improving vision to reduce dependency on eyeglasses or contact lenses, announced the appointment of Patrick B. Jacques as vice president of sales, effective immediately.

Reporting to James Schuermann, Avedro’s chief business officer, Jacques will be responsible for directing Avedro’s U.S. sales strategy, building relationships with clinicians and other key partners, and contributing to Avedro’s marketing programs.

Jacques brings more than 20 years of sales and leadership experience across various segments in ophthalmology and optometry to Avedro. Jacques began his career with SPS Medical Supply and held roles of increasing responsibility with Briot/Buchman and Advanced Medical Optics. At Abbott Medical Optics, he managed the sales organization for their refractive laser business in the Western United States. Most recently at AcuFocus, which transacted the KAMRA inlay business to CorneaGen in 2018, he was responsible for the domestic launch of the corneal inlay product for presbyopia and for building the company’s field commercial organization.

“We are pleased to welcome Patrick to Avedro to lead our sales efforts in the United States,” said Reza Zadno, PhD, president and CEO of Avedro. “Patrick is a seasoned sales leader with a track record of successfully driving adoption of new ophthalmic technologies. We are confident that our Avedro Corneal Remodeling Platform coupled with our talented and experienced team will grow our leadership position in the treatment of progressive keratoconus and expand treatment capabilities to address additional conditions, such as refractive disorders.”

“I am very excited to be joining Avedro at such a pivotal time in the company’s history. Avedro has made significant progress with reimbursement, earning a unique J code from CMS and securing positive coverage from America’s largest national commercial payers, facilitating access to approximately 95 percent of our estimated total U.S. addressable market. I am looking forward to working with my network of refractive ophthalmic customers to accelerate adoption of FDA approved cross-linking in the United States and help more patients with this sight-threatening disease,” said Jacques.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular