Connect with us

Press Releases

Avedro Names VP of Sales

He brings more than 20 years of sales and leadership experience.

mm

Published

on

(PRESS RELEASE) WALTHAM, MA — Avedro Inc., a commercial-stage ophthalmic medical technology company focused on treating corneal ecstatic disorders and improving vision to reduce dependency on eyeglasses or contact lenses, announced the appointment of Patrick B. Jacques as vice president of sales, effective immediately.

Reporting to James Schuermann, Avedro’s chief business officer, Jacques will be responsible for directing Avedro’s U.S. sales strategy, building relationships with clinicians and other key partners, and contributing to Avedro’s marketing programs.

Jacques brings more than 20 years of sales and leadership experience across various segments in ophthalmology and optometry to Avedro. Jacques began his career with SPS Medical Supply and held roles of increasing responsibility with Briot/Buchman and Advanced Medical Optics. At Abbott Medical Optics, he managed the sales organization for their refractive laser business in the Western United States. Most recently at AcuFocus, which transacted the KAMRA inlay business to CorneaGen in 2018, he was responsible for the domestic launch of the corneal inlay product for presbyopia and for building the company’s field commercial organization.

“We are pleased to welcome Patrick to Avedro to lead our sales efforts in the United States,” said Reza Zadno, PhD, president and CEO of Avedro. “Patrick is a seasoned sales leader with a track record of successfully driving adoption of new ophthalmic technologies. We are confident that our Avedro Corneal Remodeling Platform coupled with our talented and experienced team will grow our leadership position in the treatment of progressive keratoconus and expand treatment capabilities to address additional conditions, such as refractive disorders.”

“I am very excited to be joining Avedro at such a pivotal time in the company’s history. Avedro has made significant progress with reimbursement, earning a unique J code from CMS and securing positive coverage from America’s largest national commercial payers, facilitating access to approximately 95 percent of our estimated total U.S. addressable market. I am looking forward to working with my network of refractive ophthalmic customers to accelerate adoption of FDA approved cross-linking in the United States and help more patients with this sight-threatening disease,” said Jacques.

Advertisement

Advertisement

SPONSORED VIDEO

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Press Releases

Nominations Being Accepted for the Dr. W. David Sullins, Jr. InfantSEE Award

Submit your applications now.

mm

Published

on

(PRESS RELEASE) Optometry Cares – The AOA Foundation is now accepting nominations for the Dr. W. David Sullins, Jr. InfantSEE Award, which recognizes an individual doctor of optometry who has made significant contributions to optometry or his/her community for outstanding public service involving the InfantSEE program.

The award honors the memory of Dr. W. David Sullins, Jr., the late optometrist’s inspiring and passionate leadership as a driving force in the profession of optometry. A memorial fund was established after his passing in 2005 and led to the creation of the award.

Nominations for the award may be submitted by members of the American Optometric Association, any faculty member of the schools and colleges of optometry, AOA committees, councils, sections, groups, AFOS, affiliated associations and societies, and other optometric organizations. Nominees must be doctors of optometry who meet the criteria established for the award, as strong advocates for infant eye health and vision.

Nomination forms are to be submitted online at http://www.aoa.org/sullins by April 30, 2019. A statement not to exceed 1,500 words is required. This statement should amplify and substantiate the reasons why the nominee should be considered for the recognition and describe the nature of the individual’s public service and contributions for InfantSEE. All nominations should include a brief type-written biographical sketch.

The recipient is awarded a gold medallion and a $1,000 travel grant to attend and be recognized at Optometry’s Meeting.

For more information, contact Meghan Endicott, Program Manager, at mendicott@aoa.org or (P) 314.983.4172.

Continue Reading

Press Releases

AAO Announces New Executive Director

He will officially begin his new role on April 11, 2019.

mm

Published

on

(PRESS RELEASE) ORLANDO – The American Academy of Optometry, an international professional association for optometrists, vision scientists and optometry students and residents, has announced that Peter Scott, CAE, APR, MBA will assume the position of executive director in mid-April 2019. The Academy’s outgoing executive director, Lois Schoenbrun, CAE, FAAO, will retire from her position at the end of April. Ms. Schoenbrun has been executive director of the American Academy of Optometry and the American Academy of Optometry Foundation since 1996.

“On behalf of the board of directors, I am pleased to introduce Peter Scott as our new executive director. Peter brings with him a wealth of ideas for our meeting, fundraising and strategic relationships. He is a delightful person who has boundless energy and a very creative mind,” stated Barbara Caffery, OD, PhD, FAAO. “We are deeply appreciative of all that Lois Schoenbrun has done during her time with the Academy, and we wish her all the best as she heads off to her much-deserved retirement.”

Mr. Scott most recently served as the Chief Operating Officer for the North American Veterinary Community in Orlando, Florida, where he led the planning and implementation of one of the world’s top 15 global medical conferences with over 17,800 attendees. He has extensive association experience in the areas of business development, program/certification development, strategic partnerships and revenue diversification. Mr. Scott holds an MBA from Nova Southeastern University and has earned both the Certified Association Executive (CAE) and Accreditation in Public Relations (APR) distinctions.

“I am excited to join this accomplished group of professionals, and I look forward to building upon the Academy’s past successes and working closely with the board of directors, staff and volunteers to positively impact this next chapter of the organization’s growth,” said Peter Scott, incoming executive director.

“I am grateful to have had the pleasure of working with so many talented and dedicated members and staff during my tenure, and I have full confidence that the Academy will continue to thrive under Mr. Scott’s leadership,” said Lois Schoenbrun, outgoing executive director.

Peter Scott will officially begin his new role on April 11, 2019.

Continue Reading

Press Releases

eyebobs Bolsters Leadership Team to Support Rapid Growth and Digital Innovation

It will oversee eyebobs’ rapid retail expansion as well as manage brand growth.

mm

Published

on

(PRESS RELEASE) MINNEAPOLIS, MN — eyebobs, the Minneapolis-based eyewear brand, welcomes a new leadership team across marketing, sales, and information technology (IT). The strategic hires on the executive and marketing teams will oversee eyebobs’ rapid retail expansion as well as manage brand growth in direct-to-consumer channels and key accounts through strategic campaign development and execution.

Leading the addition of new talent is Vice President of Marketing Joe Prebich. Prebich will oversee all marketing, brand and product operations in North America, and joins eyebobs in its Minneapolis, Minnesota, headquarters. Prebich comes to eyebobs with extensive experience as a retail-driven brand marketer, effectively leading strategic e-commerce campaigns and elevating the digital and brick-and-mortar presence of several notable brands including Oakley, Red Bull and Fjällräven. As vice president of brand at Fjällräven, he developed and executed strategic marketing solutions and aided in the brand’s extensive growth through core messaging and brand development.

Podcast: More Ways to Motivate Your Own Eyecare Business Team
INVISION Podcast

Podcast: More Ways to Motivate Your Own Eyecare Business Team

Podcast: Why Can’t We All Just Get Along?
INVISION Podcast

Podcast: Why Can’t We All Just Get Along?

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare
Try Not to Blink

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

The brand also announces the addition of Andy Swope, vice president of IT. Swope comes to eyebobs with more than two decades of experience creating, leading, and executing digital marketing and e-commerce campaigns in the financial services and speciality retail landscapes. He has served in senior leadership roles at Schwans, Gander Mountain, Asset Marketing Services, and Wells Fargo where he played a significant role in leading strategic innovation opportunities and digital marketing efforts.

“ The caliber of talent joining our executive and marketing teams is invaluable as we drive for aggressive growth,” says Mike Hollenstein, CEO of eyebobs . “With Joe’s deep experience in executing creative marketing strategy, and Andy’s expertise in disrupting digital landscapes, we are positioned for success while we grow our number of retail doors and help our teams scale to market demands in 2019.”

The leadership expansion comes as eyebobs restructures its internal marketing and sales teams with the addition of Megan McGough as director of marketing and sales operations, and Sarah Lindberg as director of sales. McGough joins eyebobs with nearly a decade of marketing experience at Target Corp., Mammut Sports Group, and Fjällräven North America. She will closely support the brand in large-scale marketing plans, while providing ground-level support at eyebobs retail openings, trade shows, and brand events.

Lindberg brings a wealth of startup drive and corporate scale to the sales process. Leading the wholesale team, Lindberg will focus on specialty retail, optical, and key accounts, all essential components to eyebobs brand success.

“I am thrilled to join a brand that has built success by valuing authenticity and diversity for nearly 20 years,” says Prebich. “With the marketing and sales expertise of Megan and Sara on board, we are excited to begin launching new retail locations across the nation. As eyebobs presence grows, those values will remain at the core of our efforts. We’re eager to focus on enhancing the brand’s legendary model of service in our brand centers and improving our fans’ digital experience in order to help frame each person uniquely.”

The restructuring at eyebobs coincides with the brand’s growing presence across the United States. After disrupting the traditional eyewear retail model with the opening of three brand stores in the past 18 months, eyebobs is planning for 12 new brand centers nationwide. Three of the four store openings will occur in a one-month span during spring 2019 in Boston, Denver, and Washington D.C.

For more information on eyebobs, please direct media inquiries to PR Account Manager Anna Avery at anna@outsidepr.com

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular