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Calendar: May-June 2014

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MAY

12

In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been cooler (or probably harder) to operate a small business. The country as a whole better appreciates the benefits that locally owned businesses bring to their communities. Before today’s start of NATIONAL SMALL BUSINESS WEEK, contact your chamber of commerce or SCORE chapter to see what events are planned. Or check sba.gov/nsbw.

MAY

18

America’s favorite bespectacled comedienne turns 44 today. On TINA FEY’S BIRTHDAY, let’s honor the woman who, over the last decade, has served as the entertainment world’s biggest ambassador for sexy/smart eyewear styles. Devote part of your front-window display to a collection of Fey-like styles, or promote a selection in your weekly bulletin, plus a favorite 30 Rock quote or two. Here’s one we like: 

Jenna Maroney: That guy wanted to buy you a drink! 

Liz Lemon: Really? But I already have a drink. Do you think he’d buy me mozzarella sticks?

MAY

26

MEMORIAL DAY comes early this year, meaning an early symbolic start to summer. Leave the discounting to stores selling TVs, but freshen up your displays to reflect the seasonal change: Get those sunglasses out front, and highlight them with a summer prop or two. 

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JUN

1

Today marks the start of CHILD VISION AWARENESS MONTH and it’s your chance to show your dedication to this key group of customers, who have become more important than ever with the Affordable Care Act. In addition to sales on kid-appropriate frames, why not schedule a speech at a local school or business organization on the impact of uncorrected vision on children? Or offer to write a column on the same subject for your local paper. How about presenting vision exercises for kids on your website? Or start a Pinterest page on young entertainment stars who wear glasses.

JUN

2

Your family will thank us for this one: On NATIONAL LEAVE THE OFFICE EARLIER DAY, make a conscious effort to wrap up all that work and g0 home. Don’t do your work haphazardly, just do it more efficiently and with a little more focus. (For instance, instead of visiting Facebook/Yelp/Pinterest 32 times a day to see who’s commenting, just visit once at a pre-scheduled time.) There you go, we just got you home a half-hour earlier.

JUN

21

The sun god is at the peak of his annual cycle. Celebrate with a MIDSUMMER NIGHT’S TRUNK SHOW. Sparkling wine, warm wind, cool jazz and dazzling eyewear and sunwear. Hmm, sounds nifty. Invite us too! (By the way, if you haven’t scheduled a summer vacation yet, do it now!)

JUN

24

Remembering NATIONAL COLUMNISTS’ DAY could earn you some sweet PR. Send a thank-you note to your favorite local newspaper columnist along with an invitation to stop in for a checkup and/or eyewear style consultation.

 

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JUN

26

On this day in 1974, a pack of Wrigley’s gum was swiped across the first checkout scanner in a Troy, OH, supermarket. The 40TH ANNIVERSARY OF THE BAR CODE’S INTRODUCTION is a good time to remember that many of the technologies that make us uncomfortable (EHR systems, anyone?) will eventually be so ubiquitous that we’ll wonder how we ever lived without them. Moral of the story? Embrace new technology. Action of the day? Find a new technology that excites you and learn more about it.

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Take a Cue from the Top 40 Format and and More May Events

And don’t forget it’s a month devoted to Healthy Vision.

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Todd Storz

8 If you doubt the power of your best-sellers, consider the origins of the Top 40. Todd Storz, who was born on this day 95 years ago, had a radio station in Omaha. He saw patrons at his local bar playing the same songs on the jukebox they’d just aired during his shift — over and over again. The format Storz devised is why you heard My Sharona three times an hour in 1979. The same turn-and-earn principle governs the operations of 7-11. Today, whistle My Sharona in honor of Storz’s discovery, and run a turn/earn analysis of your inventory.

1 Healthy Vision Month was born out of the sad fact that millions of people living in the U.S. have undetected vision problems, eye diseases and conditions. Join the campaign to raise awareness in your community.

3 National Two Different Colored Shoes Day is held to celebrate diversity. Put an inclusive foot forward: Go two-tone. (Or, in the same spirit, if you’d rather celebrate heterochromia, National Different Colored Eyes Day is observed July 12.)

12 The Birthdate Of Buddha is a perfect time to reflect on one of his significant lessons: Focus on what’s important and on what works and let go of the rest. This applies to advice offered by mentors and staff, the work practices you use now and what you read in INVISION. Invite input, keep an open mind, and then declutter.

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Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

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23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

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Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

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17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

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