Carrera Influencers Strut Their Stuff (and Their Eyewear) at 2023 Coachella

CARRERA Eyewear was the exclusive eyewear sponsor for the 2023 Coachella Music Festival.

The company pulled out all the stops to create an immersive brand experience for the thousands of festivalgoers and music lovers who made the annual pilgrimage to the California desert during two weekends in April.

CARRERA Eyewear, part of Safilo Group, enlisted the services of its influencers squad to model and help promote the company’s latest eyewear. Three of the 10 members of the squad – Mia Kang, Martin 2 Smoove, and Levi Stocke – are among the main faces of the brand’s spring/summer 2023 ad campaigns.

The brand also debuted the new CARRERA Woman collection at Coachella. Frames from the collection, which launched exclusively in North America in April, were made available at a sunglasses try-on station on the Coachella festival grounds.