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Design Eyewear Group Takes US Distribution of William Morris London and Charles Stone New York

Effective as of June 1, 2023.




Design Eyewear Group Takes US Distribution of William Morris London and Charles Stone New York

(PRESS RELEASE) Design Eyewear Group announces the signing of two new brands to its portfolio in William Morris and Charles Stone.

The two English brands, created in 1996, which present a young and impertinent universe, inspired by original London and New York styles, complete the portfolio of Design Eyewear Group, which currently includes four Danish brands (Prodesign, Kilsgaard, Inface & Nifties) and three French brands (Face A Face, Woow & Alium). Design Eyewear Group thus strengthens its leading position in the designer brand market.

This direct distribution in the U.S. is effective as of June 1, 2023. We would like to thank Classique Eyewear, which has contributed to the development of the two brands in the U.S. over many years.

This new organization allows Design Eyewear Group to expand its offer of designer brands to retailers, who will benefit fully from the commercial conditions and advantages of the group’s loyalty program.

The customer relations department of William Morris and Charles Stone will be handled by Design Eyewear Group. To ensure the continuity of commercial relations (orders and after-sales service), opticians are invited to contact Design Eyewear Group at 800-654-6099 or




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