The RIP CURL Bells Beach from SD Eyes is a plastic wrap that fits a lot of guys great at a nice price point. — Sarah Brozzo, Harrison Eye Care, Harrison, MI
Attention-grabbing for sure, the TOM FORD FT5709-B in Shiny Pearly Pink from Marcolin is a ladies’ full acetate frame featuring the signature “T” on the hinges.
The Tom Ford 5709 Red/Fuchsia is a hot bright color pop that speaks loudly in these times where our masks cover part of our face. — Mallory Haun, MetroSpecs Optical Shop, Fayetteville, NC
Top-selling vision brands in November
Eyeglasses
Kate Spade (5), Coco Song (3), Ray-Ban (3), Tom Ford (3), ECO (2), Kensie (2), Lafont (2), NW77TH (2), Vera Bradley (2)
Sunglasses
Maui Jim (8), Ray-Ban (6), Costa (4), Oakley (3), Gucci (2), INVU (2), Nine West (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.
- Paradigm frames and INVU suns. — Janet Cole, Dr. Pattison Family Eyecare, Roseville, CA
- We had a Coco Song trunk show and it was our best show ever. Our shoppers are really inspired by color and unique shapes. Coco Song fit the bill perfectly. We have also been doing a really hot Chemistrie Clip business. Our repeat customers have been purchasing multiple clips to keep in each vehicle. — Nikki Griffin, EyeStyles Optical, Oakdale, MN
- Ted Baker for woman and men; they have nice wide styles in beautiful colors. Gucci suns, I think the Gaga movie made the sales of Gucci big. — Diana Canto Sims, Buena Vista Optical, Chicago, IL
- The Kensie Youthful in black; it’s a trendy style that sold to a wide variety of ages. — Kate Broeckelman, PrairieStar Health Center, Hutchinson, KS
- SALT. ophthalmics and Maui Jim suns. — Laura Miller, OD, northwest hills eye care, Austin, TX
- The Michael Kors MK4030 pink tort and the Oakley Wheel House sun. — William Chancellor, Best Chance Optical, Forsyth, GA
- XXL men’s frames from A&A and Costa suns. — Cindy Henderson, Eyear Optical, Chattanooga TN
- Lacoste opticals and Gucci suns. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
- The Ethnicity Malcom frame. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
- The CoverGirl CG0545 from Marcolin, the marble effect is huge right now in our office. In sun, the Fantail from Costa; it is a classic frame that suits many faces. — Colby Spivey, Vision Center South, Dothan AL
- Bella Eyewear’s Valentini line. — Betty Aretz, The Eyecare Boutique, Wexford, PA
- Vera Bradley has come out with some very unique styles this season that the ladies seem to love. — Julie Uram, Optical Oasis, Jupiter, FL
- Our new in house ready to wear line has been on fire! Possibly the best decision I have ever made is to start making frames for my boards. — Kevin Count, Prentice Lab, Glenview, IL
- The Vuarnet 0002 sun, a remake of one of the classic 80’s styles everybody wore. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
- Lilly Pulitzer frames and Maui Jim suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
- Coco Song sold crazy and Easy Clip for men. — Rick Rickgauer, Vision Associates, Girard, PA
- Jessica McClintock and Morel frames, along with INVU and Maui Jim suns. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
- Adin Thomas frames. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
- WOOW for the wow!! They are super fresh and fun! — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
- Lafont is always a great collection with wearable styles and beautiful colorways. In sun, Face a Face, their sunnies rock!! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
- Vera Bradley’s fun designs; I believe it is an indicator that people are starting to step out of their comfort zones. — Star Taylor, Richens Eye Center, St George, UT
- Kenzie and Eco, including their Clip Ons. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
- Adensco frames and Ray-Ban suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
- Our state licensed optician Lisa Clark reports Prodesign frames were a hot seller last month. Durable, light weight and fashionable with bold colors sold well. She also reports Maui Jim rocked it last month with sporty styles and great lens technology. — Scott Mann, OD, INVISION, Christiansburg VA
- Kate Spade opticals, Nine West suns and Carrera in both. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
- Kate Spade Payton in Black, it’s the perfect shape and available in multiple sizes. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
- Area 98’s Coco Song especially the CCS line which is priced at a mid-range level. — Scott Keating, OD, Vision Trends, Dover, OH
- Raen, LA Eyeworks, NW77th and Erkers from Studio Optyx; in sun, Spy Optic. — Travis LeFevre, Krystal Vision, Logan, UT
- Jimmy Choo eyewear has been hot. The glittery colors, stones, style, they make women feel good about themselves. — Jade Kowalick, Ryczek Eye, St. Petersburg, FL
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.