(PICTURED ABOVE) The polarized Gant GA7080 from Marcolin features a subtle metal detail in a diamond embossed pattern and a soft rectangle shape. MSRP: $172
We cannot keep our men’s polarized GANTs in stock! Asheville is a tourist town in the summer, and we are right downtown. At this price point, these ready-to-wear polarized sunglasses sell themselves. Jessika Arena, The Eye Center, Asheville, NC
Hot Brands
Top-selling vision brands for July*
Eyeglasses
Ray-Ban (13), Face à Face (5), Kate Spade (5), MODO (5), Coach (4), Oakley (4), Prodesign (4), Lightec (3), Nike (3), Silhouette (3), BCBG (2), Calvin Klein (2), Europa (2), Eyes of Faith (2), L.A.M.B. (2), Lindberg (2), Tom Ford (2), WOOW (2)
Sunglasses
Maui Jim (21), Ray-Ban (15), Costa (4), Kate Spade (4), Oakley (4), Wiley X (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at invisionmag.com/brainsquad.
Costa. We added it in April and it’s selling like crazy. The dealer locator brought lots of people in. Dorothy Reynolds, Optical Alternatives, Milford, CT
The Barton Perreira Cassady and Ursula and the Prodesign 4000 series. Jill Schnurer, OD, Village Eyecare, Clarkston, MI
Cannot keep Charmant’s CFX frames in stock. Every guy loves them. Cindy Henderson, Eyear Optical, Hixson, TN
NW77th is great quality for the price point, bonus U.S. made! The 921 is very popular. The Lafont Hit Parade and Lin are such easy shapes and great colors. Caitlin Bruno, Binyon Vision Center, Bellingham, WA
MODO’s 4509 was our best seller. Brian Finley, Island Opticians, Palm Beach, FL
Kate Spade by Safilo. It is just stylish and hot right now! Steve Boydte, Performance Eyecare, Swansea, IL
The Dior SoReal Pop. Robin Brush, EyeOptics, Omaha, NE
Maui Jim, ophthalmic choices with mirrored specialty sun lenses. Mark Hinton, Ossip Optometry + Ophthalmology, Indianapolis, IN
l.a.Eyeworks and ic! Berlin. Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
Xperio and Vicious Vision. BJ Chambers, Carrera Optical, McQueeney, TX
Zeal Sunglasses! Their plant-based frames are a hit. Linked with Maui Jim lenses, these are amazing. Heather Harrington, Elevated Eyecare, Denver, CO
Eyes of Faith. We just started carrying it and it stands out because each has its own scripture inside the temple. Samantha Denton, Leadership Square Eyecare, Oklahoma City, OK
The Masunaga Lempicka in gold and black. So gorgeous and elegant! Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
The Original Penguin brand did well. Lisa Trippi, Lux Eyewear, Newark, CA
Dolabany Lacoste, STATE and Tom Ford. Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
CPF glare control filters. It’s summer. Ronald W. De Long, Myoptica.com, Lincoln, NE
Marchon NYC — outstanding value at medium price point. Paul Londraville, In Focus Eyewear, Greensboro, NC
Silhouette has been doing very well. Great new colors and shapes. Julie Uram, Optical Oasis, Jupiter, FL
Krewe is so hot right now! Unique styles. I’m amazed with the colors! Jon DuCote, Eyeworks of Atlanta, Atlanta, GA
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.