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Essilor Recognizes Eyecare #DifferenceMakers with New Campaign

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(PRESS RELEASE) DALLAS – This World Sight Day, Essilor of America will recognize those eyecare professionals who embody the company’s mission of improving lives by improving sight with its #DifferenceMakers campaign. Set to launch on October 11, the #DifferenceMakers campaign will be carried out through industry publications, social media, and a dedicated microsite. At the microsite EssilorUSA.com/DifferenceMakers, visitors can bring an eye care professional’s good deeds into focus by nominating them to join Essilor on a mission trip to Southeast Asia in 2019.

The microsite will also feature stories of industry professionals who are already making a difference in the lives of others, and provide ways that eyecare professionals can get involved through the Essilor Vision Foundation. One of those #DifferenceMakers is Dr. Kelechi Mezu-Nnabue, OD, DrPH, FWCO, Mezu International Foundation Inc. For the last three years, Dr. Mezu-Nnabue has partnered with Essilor Vision Foundation to provide free health and vision screenings for the poor and disadvantaged in Baltimore, MD. The twice-yearly vision screenings see about 250 patients, of which about 60% are children. “Children with uncorrected refractive errors or vision problems have increased social, and academic barriers,” says Dr. Mezu-Nnabue. “That is why giving our participants free eyeglasses made with their exact prescription has made a difference in their lives and impacted them positively.”

“At Essilor, we are inspired by stories like Dr. Mezu-Nnabue’s,” says Rick Gadd, president of Essilor of America, “and we think it’s time we recognize eyecare professionals for the good they bring to the world. That’s why we’re celebrating those who are passionate about giving back – our industry’s #DifferenceMakers. We want to not only want to celebrate these deserving individuals, but we also hope to inspire others to take action and get involved.”

At EssilorUSA.com/DifferenceMakers, those wishing to make a nomination will be asked to explain in 500 words or less why their nominee should be selected. Three nominees will be chosen for the mission trip based on their passion for making a difference and the impact their actions have had in the lives of others. Nominations will be accepted until November 30, 2018, and nominators are encouraged to include any photos, videos, or links to support their nomination.

Additionally, to encourage its own employees to participate, Essilor will be launching an internal employee #DifferenceMakers campaign. Essilor employees will be able earn points by taking actions that further the company’s mission of improving lives by improving sight. Three employees will also join the mission trip to Southeast Asia in 2019. “We’re excited to bring this campaign to life, both for our customers and our employees,” adds Gadd, “because at the end of the day we all have a common goal – to improve the lives of others by providing better sight.”

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Valley Contax Announces Custom Stable Cup Winners

Hundreds of students and alumni from more than 20 schools of optometry participated.

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(PRESS RELEASE) SPRINGFIELD, OR – Valley Contax, a custom contact lens manufacturer, recently held the Custom Stable Cup Challenge at Academy 2019 in Orlando, October 23rd to 27th. Current optometry students and alumni were encouraged to participate by visiting the Valley Contax booth where they partnered up and fit the Custom Stable. Once finished, the school with at least 10 participants that had the lowest average difference between the estimated and actual central clearance, was to be declared the winner.

Hundreds of students and alumni from more than 20 schools of optometry participated. First place was awarded to Michigan College of Optometry who received two $500 scholarships and the coveted Custom Stable Cup trophy. The second-place winner was SUNY College of Optometry who was awarded a $500 scholarship. Five $100 gift cards were also awarded to Kaitlyn Arnold, Ferris St; Amalia Burrell, PCO; Makayla Porter, SCO; Elise Hoi, SUNY; and Inlanders Coulanges, U Montreal. Along with Valley Contax, Menicon, Contamac, Optovue and TelScreen were also contributing sponsors along with special support from the AOSA.

Josh Adams, vice president of Valley Contax said, “The Custom Stable Cup is an incredible way for students and alumni to work together and compete in a fun setting. This year’s event at the American Academy of Optometry’s 98th annual meeting was once again nothing less than spectacular. I’m continually blown away by the expertise and determination that our future scleral lens fitters demonstrate.”

Practitioners can learn more about Valley Contax and the Custom Stable by visiting their website at valleycontax.com.

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Bausch + Lomb and TerraCycle Announce Donation of Custom Training Modules Using Recycled Contact Lens Materials to Guide Dog Foundation

Benches, tables, waste stations and an agility ramp will help train guide dogs for the blind or visually impaired.

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(PRESS RELEASE) BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, in collaboration with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, announces the donation of custom training modules to the Guide Dog Foundation, a national not-for-profit that trains guide dogs for people who are blind or visually impaired. The training modules, including benches, tables, waste stations and an agility ramp, were made from used contact lens materials collected through the Bausch + Lomb ONE by ONE Recycling Program, the first and only contact lens recycling program of its kind in the United States, along with other recycled material.

The training modules will be presented to the Guide Dog Foundation at its headquarters in Smithtown, N.Y., and will be utilized in the training of guide dogs for individuals who are blind or visually impaired as well as helping to further enhance the campus for those who visit.

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“The ONE by ONE Recycling program and our collaboration with TerraCycle is representative of our company’s long-standing commitment to sustainability. With this donation, we’re taking this program one step further, bringing new life to these materials by supporting the work of the Guide Dog Foundation, an organization that provides sight through the magnificent work of guide dogs for people who are blind or visually impaired,” said John Ferris, general manager, U.S. Vision Care, Bausch + Lomb.

“We are grateful for the efforts of Bausch + Lomb and TerraCycle in reducing the environmental waste of contact lenses while also making this critical donation to help improve the lives of those who are blind or visually impaired,” said John Miller, CEO, Guide Dog Foundation. “These training modules will be a wonderful addition to our training facility where our instructors train guide dogs the significant skills and tasks they need to increase the independence and mobility for people living with these conditions.”

Since its inception in Nov. 2016, the ONE by ONE Recycling program has collected nearly 16 million used contact lenses, blister packs and top foils, which equates to more than 95,000 pounds of waste, making a significant impact on reducing the waste associated with contact lens use, especially daily disposable lenses. The donation to the Guide Dog Foundation is in recognition of this milestone and in commemoration of America Recycles Day (Friday, Nov. 15, 2019), the program’s third anniversary.

“We are delighted to celebrate America Recycles Day and the third anniversary of the Bausch + Lomb ONE by ONE Recycling program through the donation of these materials to the Guide Dog Foundation,” said Tom Szaky, founder and CEO, TerraCycle. “Before the ONE by ONE Recycling program, contact lenses were one of the forgotten waste streams that were often overlooked due to their size. In the three years since the implementation of the program, we’ve seen positive momentum from contact lens wearers who continue to use this program. Together we are helping to preserve our environment and transitioning these materials back into the world in a positive way – it’s a win-win for all.”

The ONE by ONE Recycling program encourages contact lens wearers to bring their used contact lenses and packaging to any one of the more than 4,200 participating eye care professionals’ offices to recycle them in custom recycling bins provided by Bausch + Lomb. Once the recycling bins are full, the optometry practice mails the materials to TerraCycle using a free shipping label from www.bauschrecycles.com. The materials are then received by TerraCycle, where the metal layers of the blister packs are recycled separately, while the contact lenses and plastic blister pack components are melted into plastic. These materials can then be remolded into new recycled products, such as the training modules donated to the Guide Dog Foundation.

In addition to the training module donation made to the Guide Dog Foundation, the ONE by ONE Recycling Program donates $10 to Optometry Giving Sight, the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision by providing eye exams and glasses to those in need, for every 10 pounds of contact lens waste collected from participating ONE by ONE recycling centers.

The donation to the Guide Dog Foundation was funded through the Bausch Foundation (www.bauschfoundation.org), which was established in 2017 to improve the lives of patients globally by providing access to safe, effective medicines and by financially supporting health care education and causes around the world.

For more information on the Bausch + Lomb ONE by ONE Recycling program, visit www.bauschrecycles.com

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BMW Enters in the Marcolin Group Brand Portfolio

The agreement is valid for five years.

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(PRESS RELEASE) LONGARONE, BL – Marcolin Group, a worldwide leading eyewear company, and BMW Group, the world’s leading premium manufacturer of automobiles and motorcycles, announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglass frames for BMW, BMW M and BMW M Motorsport labels.

The agreement is valid for five years, effective from 1st January 2020 until December 2024.

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Marcolin Group will craft eye-catching and contemporary styles, with an energetic soul, conceived not only for the fans and customers of the BMW brand.

Modern and easy-to-wear shapes for the BMW masculine and unisex sunglasses and optical frames, enriched by smart details, evoke the authentic essence of the brand. Precision and perfection, as well as harmonic contrasts, are featured on these models.

For those searching for high-performance eyewear, while paying accurate attention to meticulous handcrafted high-tech details, the BMW M sunglasses represent the perfect solution: top quality level in terms of materials and treatments, exclusive aesthetic and bold profiles.

Young and sporty accent designs embody the BMW M Motorsport eyewear collection. Lightness, strong colour-blocking combos and dynamic shapes identify the sun and optical styles of this line, created for the BMW M Motorsport community.

Beginning next year, the eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

Massimo Renon, CEO Marcolin Group, affirmed: “We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry. BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success”.

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