Jan 26-Feb 1
INVENTORY Buying season is on the way (Vision Expo East starts March 27). It’s time to take a hard look at your inventory.
Feb 2-8
MARKETING Make plans to visit some local nursing homes to share the love this Valentine’s Day. Take flowers and business cards and prepare some vision-related conversational topics.
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TRAINING If your doctors do not do the frame buying, have them straighten up the frame boards at least once every two weeks. This way, they’ll become much more familiar with the product — and your frame sales will increase!
Feb 9-15
INVENTORY In the months ahead of VEE, use Pinterest to build a list of the frames you like, supported with captions that provide the model details (adding the Pinterest button to your browser will make this easier.) When you reach a vendor you’re interested in, whip out your phone and call up your boards.
MARKETING The America’s Finest Optical Retailers contest honors the country’s most innovative eyecare businesses. Enter before it closes in March: invisionmag.com/AFOR.
Feb 16-22
WEBSITE If you haven’t already, post a photo of your storefront on your website, along with text-based directions. It makes it easier for shoppers to find you and eases threshold resistance.
TRAINING Training staff on equipment and procedures always seems like a job for another day. Want an effectively run office? Today is that day.
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Feb 23-29
MARKETING Flex dollars are still out there. Keep reminding people who rolled over 2019 benefits or have spring deadlines.
FINANCES If you haven’t updated your props and fixtures for five years or more, they’re showing their age. Amortize and depreciate them as you do other equipment. Set a budget and plan to acquire new ones routinely. Discard at the first sign of overuse. Faded or dirty elements affect consumer perception.
INSURANCE Organize all insurance plan information. Current information should be in an easily accessible folder.