14 Diabetes is still the leading cause of blindness among working-age Americans with about one in four sufferers developing some form of related retinopathy. This WORLD DIABETES DAY join the awareness campaign. Bathe your building in blue, take part in a local health fair offering screenings or encourage patients to post blue circle selfies on your social media. Education is key to beating this disease.
25 THANKSGIVING is a time to show appreciation. This year make it a routine that lasts all year. Greater happiness is the reward, but there are business benefits. Psychologist Martin Seligman suggests writing two emails each morning to friends, family, colleagues or clients thanking them for what they do.
26 BLACK FRIDAY, the traditional beginning of the Christmas shopping season, is here. What untraditional thing will you do for your business? How about a gift card to all customers who made a purchase within the last 12 months? $5 off for those who spent $50, $10 off for those who spent $100, and so on … calibrated Christmas cheer.
29 CIDER MONDAY! An invitation to shoppers to visit a real store, touch real goods and be greeted with a warm cup of cider. Initiated by Toadstool Bookshop in New Hampshire, it offers a delightful twist on Cyber Monday, which kicks off the online shopping season today.