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I-deal Optics Names Director of Key Account Sales

Sherrie Rogerson will be responsible for nurturing the relationships with the key account base.

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(PRESS RELEASE) TROY, MI — I-deal Optics Holdings, Inc. has announced that Sherrie Rogerson has been named director of key account sales for the company. In this role, she is responsible for nurturing the relationships with the key account base while profitably extending the reach of I-deal into a greater national presence.

Sherrie Rogerson is a seasoned optical industry veteran with deep experience in optometric retail, key account leadership and practice consulting. Before joining I-deal Optics Sherrie held senior roles at Doctor’s Vision Center, Rem Eyewear, Eyewear Designs LTD and, most recently through her own firm Optical Excellence Consulting, she worked with VSP Global assisting in the design and launch of two OD/Staff facing programs. Sherrie was named one of the Most Influential Women in Optical, is a past President of the Optical Women’s Association, and the 2014 recipient of the OWA Pleiades Award which honors an individual who has shown exceptional support in advancing the leadership role of women in the optical industry.

Rogerson said, “It is an honor to be joining I-deal Optics. I look forward to working with this exceptional team to help capitalize on the company’s historic success, support their continued growth and advance their position within the industry.”

Jan Cory, EVP & chief commercial officer of I-deal Optics, said, “We are thrilled to have Sherrie join our growing team of sales professionals. She will bring her incredible expertise in working together with the optical industry to help propel I-deal Optics to the next level. I am energized by our plans to build the future!”

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