KNOWING WHERE TO place your bets can be a gamble when you hit the floor in Las Vegas. Luckily, we’ve got the rundown on the hot new products to help you hedge your Vision Expo bets, limit your losses and feel confident letting it ride.
Rimmel
Booth A23045
Mazzuchelli acetate flakes lay like petals amongst one another to create a floral texture in soft romantic colors. A frame that exudes delicate femininity in a modern angular, crystal cat eye.
(786) 261-0288 | rimmeleyewear.com
Price upon request
Ultimate Vision/Nathalie Blanc
Booth P18075
An eyewear collection that is a reflection of effortless chic Parisian style. New Colorstalgia is a restyling of vintage silhouettes with verve featuring structurally nostalgic models with drop temples in oversized butterflies that are a well-balanced interplay of materials and shapes.
(888) 961-4675 | nathalieblancparis.com
$550
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Shamir
Booth P12087
Driver Intelligence lenses are designed to optimize visual performance and deliver superior clarity for drivers, improving reaction time 15% faster for nighttime and 11% for daytime driving. Two lens styles “Sun” and “Moon’’ increase road awareness, lower cognitive load and reduce visual strain while driving.
(877) 514-8330 | shamir.com
Prices vary
Myeyestore
Booth F10039
Personalize your own online shop with MyEyeStore. You select the categories, brands and individual products you want to sell, set your own retail pricing and have MyEyeStore build, brand and handle all the orders. Simple passive revenue in a few clicks.
(952) 463-1200| myeyestore.com
L’Amy America/Champion
Booth P18075
The iconic sportswear brand releases new eyewear styles that are appealing to a wide demographic in wearable shapes that offer a combination of athletic and street style frames. Within the collection wearers can choose highly branded logo temples or more discreet branding.
(800) 872-7377 | lamyamerica.com
$219.95
Colors in Optics/Jessica Simpson
Booth P17075
Her new namesake ophthalmic collection conveys her glamorous, flirty and feminine aesthetic. The collection offers an array of styles, including a classic, retro-inspired aviator singing a modern tune in a rainbow iridescent offering chart topping style and the superstar’s personal pizzazz.
(866) 465-COLORS | colorsinoptics.com
$150-$175
Essilorluxottica/Oakley
Booth P1769
For athletes and those seeking a sporty street style the Encoder Strike has performance and style in spades. PhysioMorphic Geometry in a shield, single cut frame shape inspired by the brand’s heritage styles. The ventilated design allows for optimal airflow without compromise to coverage and style.
oakley.com
$327
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Thema/iGreen Hi-Tech
Booth U21005
Eyewear style and sustainability lead to a synergy of attributes in frames that offer easy wearer customization. With a user-friendly temple hinge, iGreen frames offer a new look with a quick switch of the temples.
(786) 803-8881 | igreen.thema-optical.com
$289
Noon Shop/Steel Brown
Booth P17058
Meticulously fabricated with a unique German stainless steel that produces strong, flexible and lightweight frames, the wafer-thin sunglasses with Zeiss lenses are a style that is admired and worn by the Hollywood elite and discerning wearers alike.
(240) 204-6051 | noonshop.com
$425
Jonas Paul
Booth P18048
Kids frames that are mature styles in small sizes. The most stylish translucent tones in shapes that are thoughtfully sized down for petite faces to ensure fit and function come together perfectly.
(616) 723-8039 | wholesale@jonaspaul.com
$89
De Rigo REM/Chopard
Suite 35-211
Eyewear that is the synthesis of the artisanal craftsmanship and spirit of the namesake Maison. Each precious Swarovski stone is handset into a floral temple design that holds the beveled, rimless sunglass lens.
(818) 504-3950 | derigorem.us
$1,432
Westgroupe/Kliik
Booth P16021
Color blocking and translucent acetate are interplaying factors in the new releases from KLiiK eyewear. A collection of frames tailored for the petite faces that are often hard to fit. Look no further than KLiiK for frames that are small in size and abundant in style and selection.
(855) 455-0042 | westgroupe.com
$247
Twelve84
Booth U22023
A new women’s capsule sunglass collection with four styles available as a bundled package including frame and Rx lenses: A square acetate with a pattern accent on the browline, a combination cat eye with translucent inlays, a feminine aviator, and an oversized glam, square metal.
(855) 828-0122 | twelve84.com
$249-$499 including lenses
MEI Systems/MEI CoreTBA
Booth F13077
A first in lens generation machines — a block-free system — CoreTBA’s seven essential stages of lens production — including digital generation, engraving, polishing, and washing — are integrated into one unit with the smallest footprint on the market.
info@meisystem.com
Price upon request
OWP USA/Mexx
Booth U22045
Geometric shapes in youthful, colorful acetate combinations are playing with an evolution of the translucent eyewear trend; an eyewear and sunwear trend that is an absolute must have for fashion-conscious girls.
(913) 839-1519 | owpusa.com
Price upon request
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Flair
Booth U22045
A rimless design with a simplistic gold bridge and hidden hinge is emphasized with colorful acetate elements. This is a compliment to the counterpart model for men that includes a new thicker bridge.
flair.de
Price upon request
Europa/DB4K
Booth P18045
Flexibility is essential for kids. New DB4K React has nine shapes with a rainbow of colors featuring trendy translucent and two-tone colorways. Child-resistant hinges and eco-friendly hypoallergenic material make kids and parents equally happy.
(800) 621-4108 | europaeye.com
$180