Connect with us

Press Releases

Live Eyewear Opens European Headquarters

Live Eyewear establishes new offices in the Netherlands to serve European Eyecare Market.




Live Eyewear Opens European Headquarters

(PRESS RELEASE) SURHUISTERVEEN, NL — Live Eyewear, the California based manufacturer of the Cocoons brand of fitover sunglasses and low vision aids, has announced the opening of the company’s new European headquarters in picturesque Surhuisterveen, Netherlands. With the opening of the new facility, the entire Cocoons collection is now available to eyecare professionals throughout the European Union, directly from the manufacturer.

Gail Bunting, director of Live Eyewear B.V., states “We are very excited to bring the full breadth of the Cocoons collection of fitover sunglasses and low vision aids to the European optical market. Our new European headquarters is an important next step in the brand’s journey. To amplify brand awareness and support our growing network of European authorized retailers, we plan to launch an intensive social media campaign in 2023 that will focus on driving new customers to our Cocoons retailers via an online patient referral service. I encourage all eyecare professionals located in the European Union who are interested in offering ‘professional-grade’ fitover sunglasses to contact us. We look forward to serving you.”

To increase brand awareness and drive new customers to the company’s European authorized retailers, Live Eyewear plans to conduct extensive advertising campaigns and social media outreach via multiple media platforms. The company will be launching various regional websites throughout the European Union to provide localized product information and content while also sending interested consumers to local authorized Cocoons retailers via online store locators.

Bunting adds, “Cocoons have an extremely loyal following in other parts of the world. We plan on building a network of authorized Cocoons retailers throughout the European Union to make our world class sunwear solution easily accessible to the majority of European citizens who wear ophthalmic eyewear.”

Interested European eyewear retailers can apply to stock the Cocoons brand here or contact Live Eyewear B.V. directly at for additional information.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular