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LTD Eyewear Celebrates 75 Years of Innovation, Style, and Unwavering Commitment

With operational bases in the United States and China, LTD Eyewear traces its roots to the visionary endeavors of the late Shelly Lehrer.




(PRESS RELEASE) CHATSWORTH, CA – 2024 marks a milestone for LTD Eyewear as the company commemorates its 75th anniversary. With operational bases in the United States and China, LTD Eyewear traces its roots to the visionary endeavors of the late Shelly Lehrer. A luminary in the eyewear industry, Shelly legacy continues to shape the company, as affirmed by his sons Keith and Chett, who now spearhead the business. The senior Lehrer’s entrepreneurial journey began in his early twenties, establishing the foundation for a company that would flourish.

Returning to business having served in the Korean War, Shelly Lehrer became an industry pioneer: his first order for 1,000 frames in Oyonnax (France) took over twelve months to produce, and eyewear importing was born. Over the years, Lehrer remained at the forefront, introducing optical products from Europe, Japan, South Korea, Hong Kong, Thailand, Malaysia, Israel, Taiwan, Cambodia, the Philippines and China, to the global eyewear landscape.

LTD Eyewear remains steadfast in its mission to support eyecare retailers by delivering unparalleled value. Drawing from relationships spanning over half a century, the company has cultivated partnerships with parts suppliers and specialized producers the world over, providing a unique advantage to both the company and its valued customers.

Deb Lochli-McGrath, a distinguished 40-year industry veteran overseeing product design, emphasizes that styling and fit are paramount to the company’s success. Beyond offering competitive prices, LTD Eyewear distinguishes itself by prioritizing excellent service and an extensive selection of styles. Esteemed brands like St. Moritz and Geek Eyewear have become cornerstones in the eyecare industry, catering to retailers aspiring to offer couture-styled eyewear at an affordable price.

Alena Lehrer, founder of Geek Eyewear states, “As LTD Eyewear embarks on its journey into the future, our commitment to providing customers with the best value remains unwavering. A good deal, much like timeless style, never goes out of fashion.”



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