Connect with us

Press Releases

Modern Optical International Announces 2015 Back-to-School Giveaway




(Press Release) Modern Optical International has kicked off the back-to-school season with its free kid’s book giveaway.

The back-to-school season is officially underway, and Modern Optical wants to help ECPs build their waiting room libraries. Children’s books entertain and educate young patients while creating a warm, family-oriented environment.

ECPs will receive one free children’s book with every assorted 12-piece purchase from these popular collections: Modz Kids, URock, and Modz. When placing an order, ECPs should use Promo Code BTS. Offer ends August 31, or while supplies last. Contact Modern Optical for complete details.

Here is a list of the FREE books available thru this year’s promotion:

The Patch by Justina Chen Headley. The kids at school want to know why Becca is wearing glasses and a patch. To explain her new fashion accessory, she leads them on adventures that leave them both puzzled and entertained.

Does an Owl Wear Eyeglasses? by Harriet Ziefert. (Oppenheim Toy Portfolio 2014 Gold Seal Best Book Award Winner) This title presents a series of silly questions about the visual capacity of various animals that leads to an exploration of why some people need glasses.


Pearl and Wagner, Four Eyes by Kate McMullen. There’s an eye toast toady, er, that’s eye test today at school, but Wagner can’t see the board. Wagner vows to never wear his glasses again, until Pearl and all of his friends give themselves inspired new nicknames.

Agapanthus Hum and the Eyeglasses by Joy Cowley. Agapanthus Hum is always running around, but now that she has eyeglasses, how will she ever slow down? Her parents have some clever ideas.

Optical Illusionsby Keith Kay. Bats and birds that look like faces. Skulls that pop up on anything white. Three donkeys with three ears between them. And walls that disappear. Relax; they’re only optical illusions!

Modern Optical’s back-to-school ad may be accessed in these Dropbox links: JPEG, PDF



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular