The reality star takes another fashion risk. Kim Kardashian’s latest eyewear look recalls that of “a being from a galaxy far, far away, or at...
Outside-the-box marketing campaign racks up the video views. To promote the release of its new eyewear, Hugo Boss shot a compelling video with pro sailor...
That look of pure joy never gets old, does it? Straight from the adorable archives, a video that went viral on Facebook – and now...
Vizzario develops vision care tools utilizing eye-tracking technology, vision analytics platform. VSP Global has invested $2 million into Vizzario Inc., a California-based startup that develops...
Titanium sunglasses have interchangeable lenses. Porsche Design is bringing back the racing-inspired sunglasses that were first launched in 1978 and became famous after being worn...
All-white, perforated stainless steel wall makes an artistic statement. Mykita, a Berlin-based eyewear maker, will cut the ribbon on its new store in Washington, D.C....
Return of founder may signal a big move is in the making. After three CEO departures in the last 18 months, Luxottica is once again...
Once printed, frames are sent to the retailer for installation of the lenses. A Dutch startup called Roger Bacon Eyewear that sells custom-made, 3D-printed glasses...
Italian eyewear maker teamed up with Warhol’s foundation to recreate the fashion icon’s style. Retrosuperfuture has introduced its limited edition Super Andy Warhol Iconic Series...
The futuristic lenses would link up with your smartphone. SamMobile has learned that Samsung filed a patent in 2014 for a smart contact lens that...
You’ll be glad you read this when the zombie apocalypse comes. As it turns out, a contact lens case is a pretty versatile storage item....
She will succeed the soon-to-retire Chas McDonald. Sunglass maker Costa Del Mar has named Holly Rush as its new CEO, effective April 25. She will succeed Chas...
AOA argues that Opternative test should be removed from the market. The American Optometric Association (AOA) has asked that the Food and Drug Administration (FDA)...
Driven by fight with glaucoma, the U2 lead singer serves as celebrity face of “Buy Vision, Give Sight” campaign. Bono, the lead singer of U2...
Previously separate Smith brand and luxury booths combined into one larger “walk-through” space. Italian eyewear maker Safilo Group announced that it has reconfigured its booth...
Three men to be honored at Optometry’s Meeting in Boston. The American Optometric Association (AOA) and Optometry Cares-The AOA Foundation have announced that three AOA...
And they’re developing a machine that could make such lenses. A recent study conducted by Stanford University researchers may have unlocked the secret to designing...
Retail guru offers sage advice for keeping clients. Writing for Forbes, retail expert Laura Heller shared 10 personal observations that she calls the “new truths...
Eyewear maker’s France I model is her personal favorite. XX2i Optics, maker of polarized and performance sunglasses, has inked a sponsorship deal with Canadian runner...
Kylie offered a sneak peek on Instagram. Not content with their forays into apparel and footwear, American fashion models Kendall and Kylie Jenner look primed...
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